COMING OF AGE FOR THE BATTERYOLOGISTS HERALDS BIGGEST YEAR YET

For over 20 years Battery World has strived to become a trusted retailer, a category expert, solving any battery related problem our customers encounter.

So in 2017, Battery World took the boldest step ever in differentiating ourselves in the retail space and cementing ourselves with consumers as experts: we are not merely salespeople – we are Batteryologists. This allowed us to reinforce our standing as a service based retail store while highlighting our expertise in all things requiring some battery technology to stay switched on.

With a network of 110 stores across Australia and with more set to open in 2019, we offer over 8,000 batteries and accessories and remain the most convenient place for consumers to obtain batteries and related products all in one location.

Last year Battery World won two prestigious 2018 Australian Retailers Association (ARA) Australian Retail Awards: 2018 Pronto Retail Innovator of the Year and 2018 eftpos Franchise Chain of the Year. Battery World was acknowledged for leading the sustainable revolution with their role in minimising waste and encouraging consumers to recycle batteries in-stores across Australia.

Our strength is in our investors, the franchisees, the Batteryologists: the network boasts over 35 franchisees who have been part of the brand for over 10 years, a staggering 20 for 15 years or more: three the full 20 years. Our franchisees know their market and have a wealth of knowledge about batteries few can boast.

As Batteryologists, we know and understand our customers’ needs: whether that is a mobile phone battery or more complex battery systems for their four wheel drives, motorhomes and caravans and even solar systems to keep charged when they want to hit the road less travelled.

Fundamentally, to most people batteries are needed, but little understood, to our teams however, they are what keeps the nation moving. Our training is second to none: new franchisees receive eight weeks of initial training which includes two weeks in Support Office and six weeks of in-store training. They are then supported with a dedicated mentor from the franchise network for the first six months with ongoing training and development ensuring the Batteryologists promise is met.

Each year the team attends our National Conference where experts in technology and battery systems present and conduct workshops. This allows our Batteryologists to remain agile to deliver the best service and high quality products to our customers.

Not only do we sell batteries but we are committed to sustainability with ‘cradle to grave’ initiatives. Customers trust us for advice but also that we are custodians: responsible for what we sell. Batteries, particularly lithium can be toxic in landfill. We provide our customers a place to bring their disused domestic batteries for recycling.

Further to that, our Batteryologists are committed to educating the next generation on the recycling process and its impact on the environment. Our innovative classroom program, freely available to all schools, provides curriculum links, lesson plans and collection bins within the schools, ensuring recycling is convenient and easy for students and their families.

As Batteryologists, our franchisees and their teams are also committed to deliver product to customers when and where they need it most. We offer a 24/7 roadside service should our customers find themselves in a tricky situation and get stranded because of a flat battery.

Batteries are part of everyday life. As technology advances, so will our reliance on portable power devices, assuring a promising future for our Batteryologists.

For more information contact Stuart Hendricks – National Network Development Manager at:

franchise@batteryworld.com.au www.batteryworld.com.au/FranchiseOpportunities