NEW FRANCHISE RATINGS SYSTEM IDENTIFYING HIGH PERFORMERS IN INITIAL RATINGS

FRANdata expects many of the initial ratings in progress to achieve a minimum four-star rating.

The recently launched objective ratings system for Australian franchise brands has been adding several brands per week and many of these are demonstrating superior transparency and performance across the standards being assessed.

If Australia follows US trends the Franchise Rating Scale will quickly become an assessment mechanism for financiers and others, and a means for comparing franchise systems and determining eligibility for new franchisee recruitment initiatives.

The Franchise Rating Scale is based on a set of standards that enable a consistent evaluation of Australian franchise systems. The foundation of these standards is the objective measurement of performance across critical areas of a franchise system, drawn from 30 years of Australian and US franchise information and experience.

The performance outcome metric is a graduated star rating scale.

www.frandata.com.au