MCDONALD’S AUSTRALIA LAUNCHES THE MCVEGGIE BURGER

McDonald’s Australia has announced the launch of the highly anticipated McVeggie Burger to all restaurants nationwide.

This new burger will be a permanent addition to the menu, making it the first time a vegetable-based burger has been available at all McDonald’s restaurants in Australia.

Jenni Dill, Chief Marketing Officer, McDonald’s Australia, commented “The McVeggie Burger is packed full of Australian grown veggies with the crunchy patty including potatoes, peas, corn, carrot and onion. The patty is then paired with great tasting cheese, lettuce, herbs and spices, mayonnaise and Macca’s iconic pickles, all on a sesame seed bun.

“We know there’s an appetite for alternatives to traditional meat proteins and Australians are looking for more plant-based options in their diet.

“As a business constantly focused on responding to what Australians want, we’re excited to now be serving up the McVeggie Burger to our customers across the country,” said Ms Dill.

“For those who are vegetarian, although there are no meat ingredients in the McVeggie Burger, due to its cooking procedure, it’s not strictly vegetarian,” added Ms Dill.