QUEST APARTMENT HOTELS UNVEIL NEW CAMPAIGN TO GET AUSTRALIA ON THE ROAD AGAIN

Australia’s largest apartment hotel operator Quest Apartment Hotels has launched ‘On the Road Again’, a new campaign aimed to inspire Australians to see more of their own backyard and make the most of their domestic travel liberties.

The announcement follows the June 1 easing of restrictions, which allowed for intrastate leisure travel in Victoria, Western Australia and regional New South Wales, with Queensland following suit on 12 June.

“On the Road Again” aims to inspire Quest’s core audience, the corporate traveller, and leisure travellers alike to reconnect with friends, family and clients, capturing the promising sentiment that life is slowly but surely getting back on track”, said Quest group marketing and digital director, Jeff Baars.

The campaign will mirror the easing of travel restrictions, with Quest incrementally expanding on its intrastate focus, and moving into an interstate play as the states and territories permit.

“Market data has indicated that consumers are feverishly awaiting their next adventure, so we hope ‘On the Road Again’ will encourage people to take the intrastate trips available right now, and inspire plans for interstate and international junkets as they become possible”, added Quest group marketing and digital director, Jeff Baars.

The campaign also encompasses a series of online itineraries, travel packages and road trip giveaways, as well as a local area marketing component dubbed ‘Local Heroes’, set to kick off in July.

Quest’s On the Road Again campaign video, travel itineraries, road trip giveaways, bookable travel packages and more can be viewed at www.questapartments.com.au/campaigns/on-the-road-again.