TO MAKE FRANCHISING YOUR BUSINESS EXPANSION STRATEGY

As a business expansion strategy, franchising provides many benefits to both the franchising company and the individual franchisees.

The benefits to the franchisees are well documented in nearly all franchise marketing including franchisor websites, franchise recruitment advertising and editorial discussion in the various media.

Less well understood are benefits to the franchisor. As the decision to embark on franchised expansion takes some time to formulate, it is worth revisiting these benefits. A strategy of franchised expansion is always a major commitment for any company and franchising is not something you can half-do or adopt a “try it and see” approach. and territories very quickly by using the franchisee’s money.

Complementary roles