BOOST JUICE PROMOTES CONTACTLESS ORDERING AND PAYMENT IN NEW AD

The “Boost Sip of the Day” campaign encourages people to download their app to avoid queues.

As restrictions have lifted and customers have returned to shopping centres, there’s a new challenge with long queues for nearly every shop. Customers don’t need to join a queue to order their favourite Boost. All they need to do is download the Boost App ahead and skip the queue. Plus, downloading the App gives customers access to Boost’s VIBE rewards program which features, amoung other benefits, a free Boost on your birthday.

Launched on Channel 9 on 31 May, and also featuring on YouTube, the chain’s “Boost Sip of the Day” TVC features an app user getting her order ahead of customers wearing outlandish personal protective gear.

The chain said the ad draws inspiration from “some of the extreme COVID-19 outfits that have been shared on social media from around the world”, whilst promoting a contactless ordering and payment solution through the Boost App.

“We’ve seen all the “we’re in it together” ads from brands around the world, but Boost is all about making people feel just that little bit better. There’s nothing better than a bit of humour to give you a Boost. It’s part of our fighting Aussie spirit to share a laugh, even in the worst of times,” Boost Juice national marketing manager Lucy Duvnjak said.

“With the COVID-19 crisis, we’ve seen new audiences rapidly adopt digital solutions to meet their desire to live ‘normal lives’. It just goes to show how digital technology can meet the emotional needs of humans. That’s when digital is performing at its best,” Boost Juice chief technical innovation officer Christian McGilloway added.

Watch the ad here: vimeo.com/423918180