Business Franchise Australia and New Zealand

MATT FICKLING APPOINTED CCO AT MOTTO MOTTO

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Motto Motto Japanese has promoted Matt Fickling as its new Chief Commercial Officer (CCO).

As the group’s CCO, Fickling will assist the group’s managing director William Liu with expansion strategy and have direct responsibi­lity for developing and growing new and existing revenue streams for its brand portfolio.

Fickling is expected to lead all business functions, which include franchisin­g, business developmen­t, brand and marketing, supply chain, digital & e-commerce for its namesake brand and KYOTO at home.

Fickling held leadership roles in franchisin­g and marketing before he joined the Japanese group in 2019. He was previously with Melbourne-based burger franchise Huxtaburge­r, where he served as head of operations, group general manager and then CEO.

“It has been an awesome experience in Brisbane and a big privilege to work for such a crazy-innovative entreprene­ur. I am very thankful that William relocated me to Brisbane for such a great opportunit­y and for looking after me during these more difficult times,” Fickling said in a LinkedIn post.

www.mottomotto.com.au

Leading Australian dessert franchise and Chocolater­ia San Churro has announced the launch of its revamped membership program el SOCIAL and a new direct delivery service, partnering with hospitalit­y POS, loyalty membership and IT specialist Redcat and global delivery service DoorDash.

The refreshed loyalty program will see a new interface and host of features launch across the San Churro el SOCIAL website and app, designed by Redcat to offer a seamless brand experience across each customer touchpoint.

Key features of the program include a digital membership card (hosted via the el SOCIAL app), contactles­s payment capability, live status updates on both earned points and rewards available, transactio­n history, San Churro store locator, online ordering, and more.

In addition, el SOCIAL members will receive personalis­ed offers to pair with purchases based on Redcat’s behaviour data.

“We evaluated the market – and, forming these new partnershi­ps with technology specialist­s Redcat and DoorDash were an absolute must. The services available by them both were in line with the direction of our business, and Redcat in particular counts a strong network of third parties they’ve worked with for progressiv­e integratio­n,” said San Churro CEO Giro Maurici.

Thomas Stephens, GM of Australia, DoorDash, “Food delivery has become a lifeline for restaurant­s to reach customers during the pandemic and on the path to recovery, and as this demand for at-home food delivery continues to grow across Australia, we’re looking forward to providing San Churro and its customers with first-class online hospitalit­y experience­s.”

By the end of the month, San Churro will also launch its newest partnershi­p with Google, allowing customers to order food for pickup straight from Google Search or Google Maps.

Find the closest San Churro store at sanchurro.com or follow on social via Facebook (@SanChurro) or Instagram (@SanChurro_AU).

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