Business Franchise Australia and New Zealand
MATT FICKLING APPOINTED CCO AT MOTTO MOTTO
Motto Motto Japanese has promoted Matt Fickling as its new Chief Commercial Officer (CCO).
As the group’s CCO, Fickling will assist the group’s managing director William Liu with expansion strategy and have direct responsibility for developing and growing new and existing revenue streams for its brand portfolio.
Fickling is expected to lead all business functions, which include franchising, business development, brand and marketing, supply chain, digital & e-commerce for its namesake brand and KYOTO at home.
Fickling held leadership roles in franchising and marketing before he joined the Japanese group in 2019. He was previously with Melbourne-based burger franchise Huxtaburger, where he served as head of operations, group general manager and then CEO.
“It has been an awesome experience in Brisbane and a big privilege to work for such a crazy-innovative entrepreneur. I am very thankful that William relocated me to Brisbane for such a great opportunity and for looking after me during these more difficult times,” Fickling said in a LinkedIn post.
www.mottomotto.com.au
Leading Australian dessert franchise and Chocolateria San Churro has announced the launch of its revamped membership program el SOCIAL and a new direct delivery service, partnering with hospitality POS, loyalty membership and IT specialist Redcat and global delivery service DoorDash.
The refreshed loyalty program will see a new interface and host of features launch across the San Churro el SOCIAL website and app, designed by Redcat to offer a seamless brand experience across each customer touchpoint.
Key features of the program include a digital membership card (hosted via the el SOCIAL app), contactless payment capability, live status updates on both earned points and rewards available, transaction history, San Churro store locator, online ordering, and more.
In addition, el SOCIAL members will receive personalised offers to pair with purchases based on Redcat’s behaviour data.
“We evaluated the market – and, forming these new partnerships with technology specialists Redcat and DoorDash were an absolute must. The services available by them both were in line with the direction of our business, and Redcat in particular counts a strong network of third parties they’ve worked with for progressive integration,” said San Churro CEO Giro Maurici.
Thomas Stephens, GM of Australia, DoorDash, “Food delivery has become a lifeline for restaurants to reach customers during the pandemic and on the path to recovery, and as this demand for at-home food delivery continues to grow across Australia, we’re looking forward to providing San Churro and its customers with first-class online hospitality experiences.”
By the end of the month, San Churro will also launch its newest partnership with Google, allowing customers to order food for pickup straight from Google Search or Google Maps.
Find the closest San Churro store at sanchurro.com or follow on social via Facebook (@SanChurro) or Instagram (@SanChurro_AU).