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Announcements from the Industry

IWG, the world’s leader of flexible workspaces and coworking, has signed its first franchise deal in Australia, in partnership with the Adams Group, owners of Nightowl Convenience. The deal will see IWG expand throughout Northern Queensland adding 10 centres under the Regus brand.

IWG currently operates in 77 locations in Australia. The partnership will extend IWG’s footprint into areas where demand for flexible office space among local businesses and entrepreneurs is increasing. The centres will be located in the Sunshine Coast, Townsville, Cairns, Noosa, Mackay, Rockhampton, Gladstone, Bundaberg, Hervey Bay and Airlie Beach.

Adam Adams, CEO of the Adams Group said: “The appetite for flexible and coworking spaces was booming in Australia pre COVID and the pandemic has only increased demand. There is a clear gap in the market for a highquality product in Queensland”.

IWG has more than 30 years of experience running flexible spaces all over the world.

IWG said their tried-and-tested business model promises low staffing requirements and strong customer retention rates. Thanks to the contract-based nature of flexible office services, fewer recurring customers are required for generating a healthy profit (compared to, for example, dining outlets).

“We are actively looking for franchise partners to capitalise on the growing demand in the flexible workspace industry outside the core CBD areas and are confident in adding another 10 – 20 locations to the Australian footprint by the end of 2020”, said Mark Bhardwaj, IWG’s Head of Partnership Growth in Australia and New Zealand.

Find out about becoming a franchise partner with IWG: franchise.iwgplc.com