VIDEO PRODUCTION COMPANY HELPS BUSINESSES KEEP COMMUNICATIONS ROLLING DURING COVID

Having clients filming their own video content on their phones was the last thing producer Nick Heydon had on his mind prior to the pandemic. But due to COVID-19, corporate video production company Rise Films went from having six months of work booked in, to pretty much nothing over the course of a week.

After the initial panic, Nick realised he needed a radical plan to get through the year. Restrictions made it unlawful to run shoots, but his clients had more messages than ever they needed to convey.

Nick realised all his clients had phones with pretty good video cameras. He could train them to shoot and work their post-production remotely. And so, RISE&SHINE was born.

Under this system, clients are given a kit that contains a tripod, microphone and ring light, plus access to short video tutorials that teach them all the film making basics they need to know. Clients use their own phones to shoot, then footage is sent back to RISE&SHINE for editing, sound, graphics and general post-production.

“Clients love this because it can be done at fraction of the cost of a full film crew, it’s a quick turn around and it still looks semi-professional,” explains Nick Heydon. “It’s being used for CEO announcements for internal comms, to showcase new products on websites and socials, to create expert opinion pieces or even to promote sales. The possibilities are endless really.”