THE MOST SCRATCHIEEST TIME OF THE YEAR

HOW THE LOTT PREPARED ITS FRANCHISEES FOR THE BUSIEST GIFTING SEASON

Aussies scratched more than 11.4 million Instant Scratch-Its tickets over the festive season, making The Lott retailers busier than the elves in Santa’s workshop.

The 2020 Christmas Instant Scratch-Its ticket range provided the perfect add-on gift to franchisees’ other products, as well as an excellent cross-sell opportunity.

The Lott provided its retailers with an arsenal of festive products, promotional communications templates, gifting inspiration and advice, and most importantly ongoing support throughout the busy period.

They also provided inspiration on how to display and sell the Christmas range, with speciality gifting accessories easily ordered through the lotteries terminal. Franchisees also had access to a dedicated ‘Santa’s Workshop’ portal on The Lott’s intranet to help them boost their selling opportunities.

The Lott General Manager Lotteries Retail Antony Moore said the team worked closely with franchisees in the lead up to, and throughout the festive season.

“We knew that with everything that happened in 2020, Australians would embrace Christmas in a big way, which is why we worked to prepare our franchisees so they were ready for the extra foot-traffic coming their way,” he said.

“Ensuring our franchisees were equipped, educated and enthusiastic about our products meant they could easily provide their customers with an excellent experience.

“With the 2021 gifting season fast approaching, we will once again provide additional support to franchisees so they can start their year off with a bang.”