Business Franchise Australia and New Zealand

CLUB PILATES expands nationally with agreements signed across major markets

Club Pilates, a reformer-based premium Pilates brand, announced it has signed multiple agreements across three major states, positionin­g them for national expansion.

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As Australia’s fitness-minded consumers continue to broaden their workout preference­s with more mind and bodybased principles, Club Pilates Australia, is starting its national expansion to meet the demand. Worldwide, Club Pilates is experienci­ng an impressive growth trajectory as the brand has more than 1000+ licensed locations across the globe. With a Master Franchise Agreement signed for 50 locations, the goal is to open all in grade A locations across major markets in Australia in the next 5 years.

Covid 19 has drawn people’s attention to the benefits of living a healthy/active lifestyle, with Pilates providing a sound foundation for a strong mind and body. A new approach to what has historical­ly been an elitist and inaccessib­le form of fitness, Club Pilates, globally, has played a major role in educating people that Pilates is in fact for everybody and every body.

“As Australia begins to reopen, we are seeing an influx of franchise inquiries - many from Australian­s returning from the U.S. where they have seen how successful and effective the model is in practice” says CEO Brendan James. “With our first movers, they are getting to cherry pick out of our very best locations’.

For more informatio­n on Club Pilates franchise opportunit­ies, get in touch with Nichola Stevenson regarding the release of Tier 1 locations nichola@clubpilate­s.com.au.

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