ABOUT ROLL’D VIETNAMESE:

A proud Vietnamese VietnamV culture, focus on family, supporting supportingg franchisees fran and delivering healthy bites is at the heart heeart of o everything behind Australian QSR leaders Roll’d Rolll’d Vietnamese. Vi One of the few fewf g genuine family-run QSR businesses, businesses,business Roll Roll’d Vietnamese has remained passionate abou about culture and forging longstanding relationships relatio with its franchisees since its first store opened opene in Melbourne’s CBD back in 2012. Roll’d Vietnamese continues to honour the historic and proud roots of the Hoang family and their Vietnamese heritage through authentic Vietnamese food, recipes and strong cultural traditions. Not only has this enabled the QSR leaders to remain at the forefront of Australian healthy takeaway, but it has also enabled the brand to flourish into a range of new omnichannel strategies, bringing healthy Vietnamese food to more Australians, keep staff in reliable employment and excitingly prepare for international expansion off the back of the pandemic. With over 1,000 locations to pick up a fresh fix of Mama-Hoang inspired delights, including famed Roll’d Soldiers®, steamy Vietnamese Phở soups, crisp Gỏi salads, Bánh Mì baguette, pantry items, Grab-and-Go meals, condiments, Roll’d Vietnamese is an incredible story of strong family ethics and determination. Led by Founder and CEO, Bao Hoang, Roll’d Vietnamese remains a passiondriven business, with Hoang’s parents keeping a hand in every Phở that’s served. Now, his sister, Quynh-Anh Hoang is leading the corporate arm of Roll’d Vietnamese and championing the franchising space, with four Roll’d Vietnamese franchises under her own belt.

BAO HOANG CEO / Co-founder