Business Franchise Australia and New Zealand

Young Australian power couple launch FLAVE

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Flave is a plant-based restaurant start-up which recently launched their first venue in Bondi Beach, with plans to build 1,000 locations over the next decade through a combinatio­n of company owned territorie­s, franchise partnershi­ps, cloudkitch­ens, and outpost models around the world. Initial capital raising saw an investment of $3 million injected into the business, as it rides the wave of rampant growth in the plantbased market.

Flave was founded by Samantha and Stuart Cook. Stuart is the former CEO of Zambrero, and Samantha was previously the CEO of non-profit One Disease. Flave Executive Chef Scott Findlay trained under Gordon Ramsay, before working as a private chef to Sir Paul McCartney and a multitude of celebritie­s including Rihanna, Beyonce, Madonna, and Elton John.

Seeing a gap in the rapidly growing plant-based market - making delicious, healthy plant-based dining options more accessible and affordable for the masses - Flave was developed into a scalable business plan. The next step was to build a board of people who shared the same values and brought with them a wealth of experience.

This team include Jessica Gleeson, who specialise­s in operations, training, and building world-class systems. She joined Starbucks when they had 50 locations, and by the time she finished 16 years later, they were at more than 17,000 locations. Chairman of the Board, Harry Debney has run two separate billion-dollar businesses, previously serving as the Chief Executive Officer of Visy and Costa Group and sits on the Board of Kogan.com.

Flave is born from Bondi to the world, building on the sought-after Australian lifestyle and a rapidly growing market segment.

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