Louisa Day appointed GM – Park Success at BIG4 HOLIDAY PARKS

To propel BIG4 Holiday Parks through its next rapid growth phase, the company has secured Louisa Day as its new General Manager – Park Success.

BIG4 Holiday Parks CEO Sean Jenner said the company will be leaning on Louisa’s extensive skills in B2C sales,

team management, trade relationship management, finance management and application of customer experience (CX) and user experience (UX) insights to execute its exciting digital growth strategy.

“We recently launched our first brand campaign in a while that really captures why so many people love our parks and come to the BIG4.com.au website – to get that kick of joy from booking a holiday at any one of our 200-plus Parks across Australia.

“Lou’s role is to ensure we connect with holiday parks that are keen to capitalise on our leadership position in the market as the ‘go to’ destination for this style of vacation.”

Prior to joining BIG4 Holiday Parks, Louisa was General Manager – Sales APAC region for adventure tour operator Exodus Travels, where she also launched the Exodus Travels Foundation, which promotes responsible and sustainable tourism across the globe.

Louisa said that, as well as having a love of adventure and the great outdoors, she shares BIG4’s passion for regional and remote areas of Australia and building the capacity and sustainability of local business owners.

Louisa is also an experienced media commentator, having offered her insights for numerous consumer and trade media publications, including Escape and Travel Weekly, on a range of tourism-related topics. topics.