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The Fran­chise Mar­ket­ing Awards (FMAs), some of the in­dus­try’s most highly cov­eted ac­co­lades, are now open for in­ter­na­tional en­tries.

Fran­chisors can en­ter the awards in one or more of the fol­low­ing cat­e­gories:

• Best Web­site

• Best Print Ad­vert

• Best PR Cam­paign

• Best On­line Mar­ket­ing Cam­paign

• Best Fran­chisee Mar­ket­ing Sup­port

• Best Over­all Mar­ket­ing Cam­paign

The awards ac­knowl­edge and cel­e­brate in­no­va­tive and ef­fec­tive mar­ket­ing cam­paigns and tools pro­vided to fran­chisees. They eval­u­ate the de­sign, ex­e­cu­tion and re­sults of mar­ket­ing pro­grams from nu­mer­ous fran­chise brands and pick out the best in the busi­ness.

With prospec­tive fran­chisees in­creas­ingly pri­ori­tis­ing mar­ket­ing suc­cess, brand strength and ded­i­cated fran­chisee sup­port sys­tems, brands need to stand out from their com­peti­tors to be wor­thy of in­vest­ment. In this highly com­pet­i­tive mar­ket, en­ter­ing the FMAs gives fran­chisors the chance to be for­mally recog­nised for their achieve­ments. It gives their brand an edge over a ri­val in­vest­ment op­por­tu­nity and boosts their chances of re­cruit­ment suc­cess.

Pre­vi­ous win­ners in­clude Snap-on Tools, easyGym, The Cre­ation Sta­tion, McDon­ald’s, Chip­sAway and many more.

Neil Apter, mar­ket­ing man­ager at Ex­pense Re­duc­tion An­a­lysts (ERA), which won Best Over­all Mar­ket­ing Cam­paign 2018, com­mented on the ben­e­fits of en­ter­ing the FMAs: ‘The award fur­ther con­firmed to prospec­tive fran­chisees that when it comes to de­liv­er­ing high qual­ity, us­able mar­ket­ing col­lat­eral that de­liv­ers clients, we’re lead­ing the way in the fran­chise in­dus­try.’

The FMAs, spon­sored by Busi­ness Fran­chise mag­a­zine, are open to all fran­chisors who op­er­ate an eth­i­cal fran­chise and can demon­strate mar­ket­ing ex­cel­lence. The awards are judged by an in­de­pen­dent panel of in­dus­try ex­perts. The judges look for en­tries that dis­play in­no­va­tive prac­tices and ef­fec­tive mar­ket­ing sup­port of­fered by fran­chisors to their fran­chisees.

The dead­line for en­tries is Fri­day 5 July 2019 at 5pm. Down­load the en­try cri­te­ria and en­try form today and start pre­par­ing your win­ning en­tries!


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