THE EF­FI­CIENT OUTSOURCER

OUT­SOURC­ING PRO­FES­SIONAL SER­VICES IS A GREAT WAY TO KEEP A FRAN­CHISE HEAD OF­FICE STREAM­LINED – ON BUD­GET, IF STAFFING OVER­HEADS ARE PROV­ING CHAL­LENG­ING; FLEX­I­BLE TO AD­JUST TO CHANG­ING BUSI­NESS CON­DI­TIONS; AND ON TRACK OF CRIT­I­CAL PROJECTS.

Business Franchisor - - EXPERT ADVICE: CORINA VUCIC -

While out­sourc­ing every­thing in an of­fice is not pos­si­ble, and po­ten­tially not al­ways ad­vis­able de­pend­ing on the needs of clients, staff and fran­chisees, there are key ben­e­fits to be gained by bring­ing in ex­ter­nal ex­perts in ar­eas such as fi­nance, mar­ket­ing, in­for­ma­tion tech­nol­ogy or ad­min­is­tra­tion far be­yond the prac­ti­cal and fi­nan­cial.

Out­side ideas can in­ject fresh think­ing and new ways of do­ing things into your busi­ness. For ex­am­ple, an ex­pert so­cial me­dia con­sul­tant is go­ing to be up-to-date with the lat­est trends, data and plat­forms.

Free­lancers, con­sul­tants and third-party busi­nesses can bring a fresh ap­proach and rec­om­men­da­tions, while free­ing up time for your em­ploy­ees to work on other projects within their ex­per­tise and job de­scrip­tions.

Be­fore en­gag­ing a third-party provider, it’s im­por­tant to set clear goals in what you are hop­ing they will achieve for your busi­ness. Are

you merely seek­ing them to un­der­take a task and de­part – for ex­am­ple, writ­ing fresh web­site copy? Al­ter­na­tively, are you seek­ing them to run some­thing on a day-to-day ba­sis, such as book­keep­ing ser­vices, to free up ad­min­is­tra­tion time from your team so they can fo­cus on other tasks?

Per­haps you are work­ing on a crit­i­cal project and want the busi­ness to build some­thing, such as a web­site, soft­ware or strat­egy. From there, do you want the third party to run this new web­site or im­ple­ment the strat­egy, or to hand it back to your em­ploy­ees for on­go­ing, day-to-day man­age­ment?

De­pend­ing on your goals with the process, you will need to en­sure that this is made clear to the third-party busi­ness and steps are taken within that process to en­sure that you are get­ting what you need for the short, medium and longer term.

Let’s take the ex­am­ple of build­ing a web­site. You may want a new web­site with spe­cific ca­pa­bil­i­ties, new con­tent and orig­i­nal de­sign. How­ever, once the site is cre­ated, you ide­ally want your cen­tral em­ploy­ees to be the ones up­dat­ing and main­tain­ing it. As part of work­ing with a third party, you need to be as­sured that the web­site, once com­pleted, can be reg­u­larly and quickly up­dated by your own staff –any train­ing or re­sources should be pro­vided, and sup­port mech­a­nisms put in place to en­sure that the site can be cus­tomised as needed. With­out these as­sur­ances, you may be left with a web­site that is un­work­able un­less you continue to en­gage the de­sign­ers, which may be more ex­pen­sive and time-con­sum­ing than you had ini­tially bud­geted.

Al­ter­na­tively, in the case of a book­keeper, this may be on­go­ing work that is out­sourced. You are not ex­pect­ing the book­keeper to teach your staff how to or­der re­ceipts and ac­count for pay­ments; you are pay­ing for the book­keeper to han­dle this task on your be­half, so their pro­cesses, tem­plates, equip­ment or soft­ware may be of lit­tle con­cern to you. You an­tic­i­pate it to be an on­go­ing re­la­tion­ship and you are pay­ing for their time and ex­per­tise over the longer term.

It’s vi­tal to know the dif­fer­ence be­tween these types of out­sourc­ing so you can set clear goals, guide­lines and pro­cesses. In ad­di­tion to core goals that are expressly com­mu­ni­cated by way of contract or agree­ments with third-party providers, it’s im­por­tant to con­tin­u­ally as­sess the re­la­tion­ship to en­sure that value is still be­ing pro­vided. Reg­u­larly check any briefs or ar­range­ments to en­sure that it is still what you re­quire, and ad­just if nec­es­sary.

By set­ting clear goals and mon­i­tor­ing the prac­ti­cal­i­ties of the ar­range­ment on an on­go­ing ba­sis, you can help en­sure that out­sourc­ing is han­dled ef­fi­ciently, ef­fec­tively and adds value to your busi­ness.

To dis­cuss how Co­rina’s ex­per­tise can help take your busi­ness to new heights, con­tact:

03 9533 0028 [email protected] https://www.fcbs.com.au

Be­fore en­gag­ing a third-party provider, it’s im­por­tant to set clear goals in what you are hop­ing they will achieve for your busi­ness.”

Co­rina Vu­cic is the Di­rec­tor of FC Busi­ness Solutions. With over 20 years in the fran­chise in­dus­try, and ex­ten­sive op­er­a­tional and man­age­ment ex­pe­ri­ence, she works closely with lead­ers to take their busi­ness to the next level. What­ever their goals, Co­rina coaches, men­tors and sup­ports busi­ness own­ers and ex­ec­u­tives to max­imise suc­cess and min­imise risk for long-term busi­ness pros­per­ity and se­cu­rity.

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