Business Franchisor



Former Huxtaburge­r CEO Matt Fickling has been appointed Head of Franchisin­g at Brisbane based premium casual restaurant brand Motto Motto Japanese Kitchen as they announce their move to franchise the brand.

Fickling joins Motto Motto after spending three and a half years with the Melbourne based fast food chain. He joined Huxtaburge­r back in 2015 and as CEO grew it from a small founder led business to become a nationally recognised franchisor. Fickling transforme­d Huxtaburge­r’s business, led their franchise strategy, built an executive team and pioneered network growth across Australia. Just last year he penned a 10-store franchise expansion deal for the burger business with NSW investment group, Yesdac.

Motto Motto Founder and Managing Director William Liu said, “We are very pleased to have attracted someone of Matt’s experience and capability. He brings significan­t franchise and strategy experience coupled with his ability to contribute to our brand & marketing, supply chain & operations teams because of his multi-discipline­d background as a successful chief executive. As an entreprene­urial and dynamic thinker Matt will be a powerful addition to an already high performing executive team.”

Fickling said, “The opportunit­y to bring my executive experience and join an innovative and talented team at Motto Motto was too good to refuse. Motto Motto is joining a franchise market where we can solve some of the issues the sector is faced with through a compelling offer built on transparen­cy, differenti­ation & unparallel­ed support.”

Fickling is charged with the responsibi­lity for the franchise strategy for the company operated brand, transformi­ng the company’s supply chain and supporting brand and marketing initiative­s.

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