Seoul MICE Alliance

Top MICE Professionals, Ready to Serve For Your Next Event

Seoul is booming. Korea’s capital city is creating success stories that are being heard worldwide and to much positive effect. As a convention city, Seoul’s rising popularity was highlighted in 2014 with the news it had entered the top ten of ICCA’s latest country and city statistics report, and risen to 4th place worldwide in the UIA’s most recent International Meetings Statistics Report.

As a travel destination one really can mix business with pleasure in Seoul, which has become a popular pilgrimage for Asia-Pacific visitors thanks to hallyu, or ‘Korean Wave’ culture such as this year’s smash TV hit My Love From the Star. The phenomenon has in turn made Seoul increasingly attractive for events and incentives and spans the city’s multifaceted character of ancient royal palaces, modern department stores, trendy art districts, thousand year-old Buddhist temples, and world-class convention centres. This combination of diverse cultural offerings, advanced infrastructure, tireless professionalism, and commitment to quality services has continued to enhance the appeal of Seoul as a business events destination. In turn, both government and private sectors are working hard to enhance and expand the city’s capacity for meetings, incentives, conventions and exhibitions, to ensure it continues to remain competitive in the years to come.

In the following page, readers can discover all about this partnership, known as the Seoul MICE Alliance (SMA) and how its members play a key role in the city’s international events. Consider it your first step along the way toward a whole new experience in Seoul: Your Complete Convention City.