The Golden Promise

NUO Hotels, the pioneering Chinese luxury hospitality brand, vows to deliver “Made in China” excellence to guests

Upon entering the spacious lobby at NUO Hotel Beijing, guests are greeted by two iconic works of art from one of China’s most important contemporary painters: Zeng Fanzhi, who is also NUO's honorary art consultant. These include the 6.3-metre by 2.6-metre oil painting Landscape 2014, and a giant sculptural masterpiece

Le Shan based on the works of Confucius.

This stunning first impression embodies the brand’s key principles: Chinese; Luxury; Contemporary.

As one of China’s first home-grown, five-star hotel brands, NUO Hotels is committed to serving as a custodian of Chinese culture throughout the ages. The design aesthetic of the hotel can be described as “Modern Ming”, with inspiration from the Chinese dynasty being infused throughout the property in a contemporary fashion: a colour scheme of steel grey and sky blue; room layouts focusing on balance, symmetry and simplicity; elegant furnishings in natural materials; lines of ancient poetry etched onto the walls in calligraphy; and the graceful Yuan Tea House, which evokes an ancient tea culture.

Each guest room is luxuriously equipped for the modern traveller, with complimentary internet, flat-screen HD TVs, Bluetooth-enabled Bose stereo speakers, in-room bars and Nespresso coffee machines, walk-in wardrobes, ensuite laundry and valet delivery cabinets, sophisticated air purification systems, large soaking tubs, glass-enclosed rainforest showers and a round-the-clock butler service. For relaxation and wellness, guests may avail of the well-equipped gym and 25-metre heated indoor swimming pool, plus the NUO Spa with its nine treatment rooms.

Meeting facilities are also well catered to, with a total of 2,500 sqm of conference and banqueting facilities, including 14 function rooms and the pillar-free 1,600 sqm Yongle Grand Ballroom. The ballroom can accommodate up to 1,200 guests and features natural daylight, a nine-metre-high ceiling designed for flexible lighting installations, LED dynamic lighting to change the room’s mood, and direct-access elevators that can accommodate cars.

Outside of business, the hotel serves as an art destination in its own right, with curated pieces appearing throughout the hotel’s 438 guestrooms and suites, six food and beverage outlets and public spaces. The hotel is located near Beijing’s Art Zone 798 – the heart of China’s modern art movement and Wangjing New Business Development Area, and often collaborates on events.

NUO Hotels is also committed to “low-carbon green intelligence” both in its own properties and to raise the standard on a global scale. This is embodied by the buildings LEED Gold-rated design, clever features such as an intelligent lighting system and an energy-saving curtain wall that reduces air-conditioning and heating wastage, as well as carefully sourcing ingredients from local green farms and producers for use in its restaurants and bars.