The Golden Prom­ise

NUO Ho­tels, the pi­o­neer­ing Chi­nese lux­ury hospitality brand, vows to de­liver “Made in China” ex­cel­lence to guests

Business Traveller (Asia-Pacific) - - ADVERTISEMENT FEATURE -

Upon en­ter­ing the spa­cious lobby at NUO Ho­tel Bei­jing, guests are greeted by two iconic works of art from one of China’s most im­por­tant con­tem­po­rary painters: Zeng Fanzhi, who is also NUO's hon­orary art con­sul­tant. These in­clude the 6.3-me­tre by 2.6-me­tre oil paint­ing Land­scape 2014, and a gi­ant sculp­tural mas­ter­piece

Le Shan based on the works of Con­fu­cius.

This stun­ning first im­pres­sion em­bod­ies the brand’s key prin­ci­ples: Chi­nese; Lux­ury; Con­tem­po­rary.

As one of China’s first home-grown, five-star ho­tel brands, NUO Ho­tels is com­mit­ted to serv­ing as a cus­to­dian of Chi­nese cul­ture through­out the ages. The de­sign aes­thetic of the ho­tel can be de­scribed as “Mod­ern Ming”, with in­spi­ra­tion from the Chi­nese dy­nasty be­ing in­fused through­out the prop­erty in a con­tem­po­rary fash­ion: a colour scheme of steel grey and sky blue; room lay­outs fo­cus­ing on bal­ance, sym­me­try and sim­plic­ity; el­e­gant fur­nish­ings in nat­u­ral ma­te­ri­als; lines of an­cient poetry etched onto the walls in cal­lig­ra­phy; and the grace­ful Yuan Tea House, which evokes an an­cient tea cul­ture.

Each guest room is lux­u­ri­ously equipped for the mod­ern trav­eller, with com­pli­men­tary in­ter­net, flat-screen HD TVs, Blue­tooth-en­abled Bose stereo speakers, in-room bars and Ne­spresso cof­fee ma­chines, walk-in wardrobes, en­suite laun­dry and valet de­liv­ery cab­i­nets, so­phis­ti­cated air pu­rifi­ca­tion sys­tems, large soak­ing tubs, glass-en­closed rain­for­est show­ers and a round-the-clock but­ler ser­vice. For re­lax­ation and well­ness, guests may avail of the well-equipped gym and 25-me­tre heated in­door swim­ming pool, plus the NUO Spa with its nine treat­ment rooms.

Meet­ing fa­cil­i­ties are also well catered to, with a to­tal of 2,500 sqm of con­fer­ence and ban­quet­ing fa­cil­i­ties, in­clud­ing 14 func­tion rooms and the pil­lar-free 1,600 sqm Yon­gle Grand Ball­room. The ball­room can ac­com­mo­date up to 1,200 guests and fea­tures nat­u­ral day­light, a nine-me­tre-high ceil­ing de­signed for flex­i­ble light­ing in­stal­la­tions, LED dy­namic light­ing to change the room’s mood, and di­rect-ac­cess el­e­va­tors that can ac­com­mo­date cars.

Out­side of busi­ness, the ho­tel serves as an art des­ti­na­tion in its own right, with cu­rated pieces ap­pear­ing through­out the ho­tel’s 438 gue­strooms and suites, six food and bev­er­age out­lets and pub­lic spa­ces. The ho­tel is lo­cated near Bei­jing’s Art Zone 798 – the heart of China’s mod­ern art move­ment and Wangjing New Busi­ness De­vel­op­ment Area, and of­ten col­lab­o­rates on events.

NUO Ho­tels is also com­mit­ted to “low-car­bon green in­tel­li­gence” both in its own prop­er­ties and to raise the stan­dard on a global scale. This is em­bod­ied by the build­ings LEED Gold-rated de­sign, clever fea­tures such as an in­tel­li­gent light­ing sys­tem and an en­ergy-sav­ing cur­tain wall that re­duces air-con­di­tion­ing and heat­ing wastage, as well as care­fully sourc­ing in­gre­di­ents from lo­cal green farms and pro­duc­ers for use in its restau­rants and bars.

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