Why no pyjamas for world’s longest flight?

has relaunched its non-stop flights to New York (see page 66), a service that at more than 18 hours has enabled it to reclaim the title of longest commercial flight in the world. But despite the length of the trip, the airline has remained steadfast in its commitment not to offer pyjamas to passengers in business class, even though it has introduced other offerings designed to promote sleep. So why is that?

According to Campbell Wilson, SIA’s senior vice president of sales and marketing, the carrier feels that the majority of passengers on its flights don’t use pyjamas and that “most travellers bring a change of clothes if they wish to, or indeed just sleep in the clothes they have”. Having been on the flight ourselves, though, we feel this was a missed opportunity.