Hangzhou ups the ante for busi­ness events

Hangzhou is en­ter­ing a new era as a hub for eco­nomic con­fer­ences

Business Traveller (Asia-Pacific) - - ADVERTISEMENT FEATURE -

In the two years since Hangzhou hosted the G20 Sum­mit back in 2016, the city's meet­ings, in­cen­tives, con­fer­ences and ex­hib­tions (MICE) sec­tor has gone from strength to strength, and nowhere is this more ev­i­dent than at the re­cent “Hangzhou, In­spir­ing New Con­nec­tions” con­fer­ence held by the Busi­ness Events Hangzhou on Novem­ber 21.

This year's event saw not only the an­nounce­ment of a num­ber of new eco­nomic con­fer­ences that will be held in Hangzhou – along with the un­veil­ing of new con­fer­ence-re­lated fi­nan­cial ser­vices avail­able to fu­ture event or­gan­is­ers – but the show­cas­ing of some 60 dif­fer­ent in­cen­tive travel op­tions now avail­able for event or­gan­is­ers to choose. These in­cen­tives are key to the unique propo­si­tion of­fered by Hangzhou as a vi­brant eco­nomic con­fer­ence des­ti­na­tion, and many have been specif­i­cally tai­lored to del­e­gates from the eco­nomic sec­tor. In­cen­tives cover four cat­e­gories – cul­ture, na­ture, busi­ness and leisure – and range from tea pick­ing at the Dragon Well (Longjing) Vil­lage to tra­di­tional silk weav­ing at the China Silk Mu­seum, and vis­its to the head­quar­ters of lo­cal tech giants such as Alibaba and HikVi­sion.

“Hangzhou, In­spir­ing New Con­nec­tions” is China's first do­mes­tic MICE brand, aimed at cre­at­ing new part­ner­ships with com­pa­nies from a wide ar­ray of grow­ing in­dus­tries, all with the goal of pro­vid­ing both eco­nomic growth for the city and truly unique ex­pe­ri­ences for event del­e­gates from around the world. http://www.mice­hangzhou.com/

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