Chris Pratt stars for TUMI with Alpha 3 and Alpha Bravo collections

The A-list Hollywood actor and frequent traveller joins the premium luggage brand’s new campaign for Asia Pacific and Middle East

Hollywood A-lister Chris Pratt, famous for his roles in hit movies like Guardians of the Galaxy and critically acclaimed sitcom Parks and Recreation, has been a long time user of TUMI’s high-quality and innovative bags and luggage. Now, the actor has become more than a fan by starring in the brand’s new campaign for Asia Pacific and Middle East along with his favourite bags from the Alpha 3 and Alpha Bravo collections.

“I’m blessed to have a job that allows me to travel so much. I’ve always trusted TUMI as my go-to luggage on my various trips around the world. I only ever promote products I actually use in real life. This makes TUMI a great fit. TUMI products are sleek, stylish, built to last and have long been my choice for luggage,” Pratt says.

To kick off the exciting partnership, Pratt made his first appearance with TUMI at an immersive TUMI Loft experience in Hong Kong where he unveiled a short film documenting preparations for his first-ever trip to the city. Pratt also made a virtual debut for TUMI with his avatar on the new TUMI Club App. Using the app’s Augmented Reality (AR) feature, TUMI fans can take virtual selfies with a lifelike Chris Pratt. A dynamic start to the collaboration, this is just the beginning of Pratt’s many journeys to come with TUMI.

Accompanying Pratt on his travels is the collection most synonymous with TUMI to date, Alpha 3. The Alpha 3

collection is the ultimate refinement of a timeless classic, raising the bar for travel once again. Made from TUMI's patented, ultra-durable FXT Ballistic Nylon®, these iconic business and travel pieces represent the latest evolution of TUMI’s original Alpha collection and are a celebration of everything TUMI stands for: design innovation, engineering, functionality, style and performance.

Inspired by military gear, the Alpha Bravo collection is a rugged yet refined collection ranging from backpacks to briefs to travel kits. With a focus on functionality and versatility, the collection’s casual styles easily take you from the office to the outdoors and beyond.

“We are thrilled to have Chris Pratt star in our newest campaign for Asia Pacific and Middle East with the iconic Alpha 3 and Alpha Bravo collections. To us at TUMI, Chris represents a new age of leading men in Hollywood – bold and genuine. Combined with his international appeal, Chris’s personality truly speaks to our growing millennial fanbase,” says Victor Sanz, TUMI Creative Director.

Since 1975, TUMI has been creating world-class business and travel essentials, designed to upgrade, uncomplicate, and beautify all aspects of life on the move.

TUMI www.tumi-hk.com