Business Traveller (Asia-Pacific)

Perfecting the journey

From its original bag over four decades ago to its latest lines, TUMI has retained the same dedication to heritage, craftsmans­hip, innovation and design

-

Founded in 1975 by American entreprene­ur Charlie Clifford, TUMI sprang to life to revolution­ise travel with stylish, functional and durable bags. Taking its name from a Peruvian icon known to Clifford during his days in the Peace Corps, the first TUMI bags quickly became popular for their ruggedness and superior quality. Even now, some of the original TUMI brown leather duffel bags hold their own over 40 years later – aside from minimal signs of wear, there’s little to indicate that they haven’t just come off the shelves of a store.

From its early days producing expertly handcrafte­d leather bags, TUMI has evolved by innovating new styles and materials while incorporat­ing more advanced functional­ity and technology. None exemplify this continuous improvemen­t more than the Alpha series, an iconic collection that many consider synonymous with TUMI. From its inception pioneering the ballistic nylon travel bag in 1983 to the refined iteration it is today, the Alpha 3 collection has constantly evolved over the years to meet the demands of the modern traveller. Made with proprietar­y FXT Ballistic Nylon® and with a cleaner, more refined aesthetic, every feature and detail of Alpha 3 down to its zips has been adapted to the changing world after incorporat­ing learnings from the past decade. This dedication to elevating the travel experience remains at the heart of Alpha 3 and other TUMI series, with upgrades often taking the form of surprising­ly straightfo­rward features, the kind that make one think “how did I manage before this?”

For instance, TUMI dual-access carryon luggage features zips that allow you to open it up from the middle in a traditiona­l clamshell-style, or more directly through the top when the bag is laid down. In Asia’s notoriousl­y cramped hotel rooms, being able to access a bag’s contents through the top without having to fully open it can be a huge convenienc­e.

Meanwhile, some of the brand’s latest designs also include integrated purpose-built zips and pockets for easy storage of portable power banks – increasing­ly essential travel items in today’s smartphone-powered world.

How much more straightfo­rward is it to immediatel­y whip out a cable that allows you to give your device those precious extra bits of charge rather than rummaging around the dark recesses of your bag for an inconspicu­ous power bank and a tangled electrical cord?

It’s in these ways that TUMI continues to evolve with its customers, adapting to their needs as they change and develop. As more and more young travellers embrace a more fun and less formal style, so too has TUMI been reinvigora­ted by this shift to a more casual focus.

This inspiratio­n can be seen in the vibrant colour schemes and sophistica­ted styling of its latest products. Its new Congo Print designs in particular have given a new lease of life to many customers’ favourite lines, adding a fresh take on classic designs with strikingly graphic red, white and black streaks akin to brushstrok­es set against deep blue backdrops. Other nature-inspired designs, such as Fall Foliage and African Floral, add a playful, seasonal look to classic pieces. It may not always be immediatel­y obvious to everyone just where you got your case from, but to the initiated eye it is clear it’s a TUMI.

Indeed, choosing a TUMI enables you to find a bag or travel case that suits your personal style. From its very first design to its most recent, the TUMI lineup is incredibly versatile. Whether you prefer a more understate­d look or a fashion-forward head turner, there is a style that suits you – from subtle classics with discreet logos to new silhouette­s in shades and prints that make bold style statements. To own a TUMI is to understand what makes the brand so unique – excellence in design, technical innovation, unparallel­ed quality and functional superiorit­y, the same qualities the brand has espoused over its own 40-year pursuit to perfect the journeys of travellers the world over.

TUMI www.tumi-hk.com

 ??  ??
 ??  ??
 ??  ??
 ??  ??
 ??  ??

Newspapers in English

Newspapers from Australia