Na­tional rail cam­paign spreads mes­sage

Sunshine Coast Daily - Caloundra Weekly - - NEWS -

LIFE­LINE and the Track­SAFE Foun­da­tion have launched a na­tional bill­board cam­paign to pro­mote the mes­sage ‘Pause. Call. Be Heard.’ at rail sta­tions, tram stops and bus shel­ters.

Life­line Aus­tralia chair­man John Brog­den said the cam­paign reaches out to peo­ple who might be strug­gling with life’s chal­lenges.

“Through en­gag­ing, pos­i­tive and in­ter­ac­tive ad­ver­tise­ments, we are ask­ing peo­ple to take a mo­ment and know that they are never alone – Life­line’s 24/7 cri­sis sup­port ser­vices are avail­able,” Mr Brog­den said.

“The rail in­dus­try has shown strong lead­er­ship through this part­ner­ship with Life­line, and it sets a won­der­ful ex­am­ple for other in­dus­tries.”

The Track­SAFE Foun­da­tion has con­trib­uted $250,000 to­wards the cam­paign, with chair­man Bob Her­bert AM ac­knowl­edg­ing the in­dus­try-wide sup­port.

“This cam­paign rep­re­sents our strong and on­go­ing com­mit­ment to do­ing what we can – through the rail in­dus­try – to use rail en­vi­ron­ments to pro­mote health and well-be­ing for the pub­lic and to rail staff.”

The ‘Pause. Call. Be Heard.’ cam­paign launch fol­lows the estab­lish­ment of a na­tional part­ner­ship be­tween Life­line and the Track­SAFE Foun­da­tion.

The first bill­boards have been in­stalled in Vic­to­ria and Queens­land, and other states and ter­ri­to­ries will fol­low over the next few months. Other ac­tiv­i­ties to be ex­plored in­clude re­search projects, tech­no­log­i­cal so­lu­tions, data shar­ing and other rail sta­tion ac­tiv­i­ties.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.