More milk to support farmers
WOOLWORTHS will launch a limited edition milk range in Queensland from mid-October 2018 to help provide short-term relief to drought-stricken dairy farmers on the eastern seaboard.
The new Drought Relief range will offer customers additional Woolworths Full Cream and Woolworths Lite Milk varieties at $2.20 for two litres and $3.30 for three litres, with the extra 10 cents per litre to go to dairy farmers in drought affected areas.
The supermarket will work with its own brand fresh milk suppliers who source milk from drought affected regions to setup a drought relief oversight committee.
Woolworths customers can also continue supporting dairy farmers by buying local dairy brands and national brands who are implementing their own drought relief measures on shelf.
Woolworths 2L Full Cream and Woolworths 2L Lite Milk will remain available for customers at $2.
The dairy relief milk range builds on the $7 million Woolworths has raised for Rural Aid’s Buy a Bale program in support of Australian farmers.