Build­ing healthy minds

Sunshine Coast Daily - Caloundra Weekly - - NEWS -

BIG W, one of Aus­tralia’s lead­ing book re­tail­ers, is com­mit­ted to mak­ing books more ac­ces­si­ble to all Aus­tralian fam­i­lies by giv­ing ev­ery child the chance to take home a clas­sic sto­ry­book for free when they visit their lo­cal BIG W store.

BIG W has launched a Free Books for Kids trial pro­gram that will see 12 dif­fer­ent ti­tles and

3.7 mil­lion books given away across a 12-week pe­riod.

The se­lected ti­tles are ideal for read­ing out loud, and will to ap­peal to chil­dren aged from six months to six years old.

Mered­ith Drake, BIG W’s Cat­e­gory Man­ager for Books and pas­sion­ate ad­vo­cate for read­ing to kids, said “the con­nec­tion be­tween ac­cess to books and the child’s fu­ture suc­cess and well-be­ing is very well es­tab­lished”.

“Re­search in­di­cates that just 10 min­utes of read­ing time a day can ex­pose a young child to over 600,000 words in just one year, pos­i­tively im­pact­ing child­hood lit­er­acy.”

Pub­lish­ers of the 12 book ti­tles, Scholas­tic Aus­tralia, also re­vealed in its 2015 Aus­tralian Kids & Fam­ily Read­ing Re­port that 86 per cent of Aussie kids en­joy be­ing read books aloud at home, with the main rea­son be­ing be­cause it is a spe­cial time shared with par­ents.

“Story time is an in­cred­i­bly pow­er­ful and pre­cious mo­ment for fam­i­lies, and we hope that our Free Books for Kids pro­gram will en­cour­age more fam­i­lies to en­joy read­ing to­gether, more of­ten,” Mered­ith said.

A new ti­tle will be given away each week for 12 weeks start­ing with the much loved Hush Lit­tle Pos­sum, fol­lowed by 10 Silly Wom­bats and If You’re Happy and You Know It.

Col­lect all 12 books in store, no pur­chase nec­es­sary (avail­able na­tion­ally while stocks last).

Visit free-books-for-kids for more in­for­ma­tion.

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