Building healthy minds
BIG W, one of Australia’s leading book retailers, is committed to making books more accessible to all Australian families by giving every child the chance to take home a classic storybook for free when they visit their local BIG W store.
BIG W has launched a Free Books for Kids trial program that will see 12 different titles and
3.7 million books given away across a 12-week period.
The selected titles are ideal for reading out loud, and will to appeal to children aged from six months to six years old.
Meredith Drake, BIG W’s Category Manager for Books and passionate advocate for reading to kids, said “the connection between access to books and the child’s future success and well-being is very well established”.
“Research indicates that just 10 minutes of reading time a day can expose a young child to over 600,000 words in just one year, positively impacting childhood literacy.”
Publishers of the 12 book titles, Scholastic Australia, also revealed in its 2015 Australian Kids & Family Reading Report that 86 per cent of Aussie kids enjoy being read books aloud at home, with the main reason being because it is a special time shared with parents.
“Story time is an incredibly powerful and precious moment for families, and we hope that our Free Books for Kids program will encourage more families to enjoy reading together, more often,” Meredith said.
A new title will be given away each week for 12 weeks starting with the much loved Hush Little Possum, followed by 10 Silly Wombats and If You’re Happy and You Know It.
Collect all 12 books in store, no purchase necessary (available nationally while stocks last).
Visit www.bigw.com.au/ free-books-for-kids for more information.