Tourists bring big bucks to the Coast

Sunshine Coast Daily - Caloundra Weekly - - NEWS -

IN­TER­NA­TIONAL vis­i­tors are surg­ing into the Sun­shine Coast with lat­est fig­ures show­ing they spent $246.5 mil­lion in the re­gion last year.

Tourism Re­search Aus­tralia data shows the spend was up 4.8 per cent on the pre­vi­ous year and vis­i­tor num­bers were up

3.5 per cent for the same time pe­riod, with 311,000 last year.

Visit Sun­shine Coast CEO Si­mon Latch­ford said tourism was grow­ing stronger on the Coast.

“To­day’s data just goes to show that the cam­paigns we are rolling out with trade and part­ners in key mar­kets con­tin­ues to res­onate with pos­i­tive re­sults,” Mr Latch­ford said.

He said 71,000 vis­i­tors were from New Zealand, 61,000 vis­i­tors were from the UK, 23,000 vis­i­tors were from the US and 31,000 vis­i­tors were from Asia.

“The fact that we’re lur­ing more vis­i­tors who are spend­ing more while they’re here is great news for the Sun­shine Coast,” he said.

New daily Qan­tas ser­vices are due to start on Mon­day to link Coast pas­sen­gers with flights from Asia, Europe, Amer­ica and New Zealand.

“In­bound trav­ellers want con­ve­nience,” Mr Latch­ford said.

“They want to be able to leave Lon­don, Los An­ge­les, Singapore or Welling­ton know­ing that they can travel on just the one ticket, with­out the need to change air­lines. For many trav­ellers, and es­pe­cially con­fer­ence groups, such seam­less travel can be a game changer.”

Tourism In­dus­try Devel­op­ment Min­is­ter Kate Jones said the Coast’s re­sults bol­stered the state’s econ­omy. She said in­ter­na­tional vis­i­tor spend was up by 13.3 per cent statewide.

“We’ll con­tinue to in­vest in this sec­tor to cre­ate more tourism jobs on the Sun­shine Coast,” she said.

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