Tourists bring big bucks to the Coast
INTERNATIONAL visitors are surging into the Sunshine Coast with latest figures showing they spent $246.5 million in the region last year.
Tourism Research Australia data shows the spend was up 4.8 per cent on the previous year and visitor numbers were up
3.5 per cent for the same time period, with 311,000 last year.
Visit Sunshine Coast CEO Simon Latchford said tourism was growing stronger on the Coast.
“Today’s data just goes to show that the campaigns we are rolling out with trade and partners in key markets continues to resonate with positive results,” Mr Latchford said.
He said 71,000 visitors were from New Zealand, 61,000 visitors were from the UK, 23,000 visitors were from the US and 31,000 visitors were from Asia.
“The fact that we’re luring more visitors who are spending more while they’re here is great news for the Sunshine Coast,” he said.
New daily Qantas services are due to start on Monday to link Coast passengers with flights from Asia, Europe, America and New Zealand.
“Inbound travellers want convenience,” Mr Latchford said.
“They want to be able to leave London, Los Angeles, Singapore or Wellington knowing that they can travel on just the one ticket, without the need to change airlines. For many travellers, and especially conference groups, such seamless travel can be a game changer.”
Tourism Industry Development Minister Kate Jones said the Coast’s results bolstered the state’s economy. She said international visitor spend was up by 13.3 per cent statewide.
“We’ll continue to invest in this sector to create more tourism jobs on the Sunshine Coast,” she said.