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IN A MOVE that has shocked the pho­to­graphic in­dus­try, Mi­cron Tech­nol­ogy, which is the owner of Lexar, has closed down the brand and put it up for sale. Mi­cron Tech­nol­ogy has ceased all pro­duc­tion of Lexar-branded mem­ory cards, read­ers and USB drives. Mi­cron says that “… the de­ci­sion was made as part of the com­pany’s on­go­ing ef­fort to fo­cus on its in­creas­ing op­portu- ni­ties in higher-value mar­kets and chan­nels”. In other words, Lexar wasn’t mak­ing the prof­its Mi­cron was ex­pect­ing. Just whether any­body steps up to buy the Lexar busi­ness re­mains to be seen, but it was quite a sig­nif­i­cant player in the mem­ory card mar­ket… along with SanDisk, Kingston and Sony. Lexar’s range was ex­ten­sive and en­com­passed the CFast, Com­pactFlash, XQD, SD and mi­croSD for­mats in a se­lec­tion of stor­age ca­pac­i­ties and data trans­fer speeds.

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