Pho­tok­ina 2018 Makes his­tory

Camera - - WHAT’S NEW -

The last of the bi­en­nial for­mat Pho­tok­i­nas was his­toric in a num­ber of ways, par­tic­u­larly as it moves from its tra­di­tional au­tumn date to late spring (in the north­ern hemi­sphere). Given the slow di­min­ish­ing of the show’s size over the last decade (this year down to five halls and four days), there has to be a bit of a ques­tion mark over whether ev­ery­body will be pre­pared to turn up again in just eight months’ time for the planned 2019 event.

Re­gard­less, Pho­tok­ina 2018 was def­i­nitely more about qual­ity than quan­tity, and in­deed it will be re­mem­bered as an­other turn­ing point in the his­tory of pho­tog­ra­phy. The die was al­ready cast a few weeks be­fore the show opened, as both Nikon and Canon launched their full-35mm mir­ror­less cam­era sys­tems in quick suc­ces­sion, but the joint an­nounce­ment by Pana­sonic, Le­ica and Sigma means the com­ing changes are likely to be even more far-reach­ing. Add Sony to this list of brands, and there’s now a very pow­er­ful (and per­sua­sive) group of man­u­fac­tur­ers pro­mot­ing this cam­era con­fig­u­ra­tion and sen­sor for­mat. Sony, of course, has a sig­nif­i­cant head start and is now on its third gen­er­a­tion of cam­era bod­ies, sup­ported by an ever-ex­pand­ing FE mount lens sys­tem to which will be added a fur­ther 12 over the next year or so, bring­ing the to­tal to 60! Throw in Fu­ji­film’s an­nounce­ments re­gard­ing the ex­pan­sion of its GFX dig­i­tal medium for­mat sys­tem – cheek­ily dubbed “Su­per Full Frame” – and there’s go­ing to be a lot of jostling to at­tract your at­ten­tion if you’re plan­ning to up­grade your cam­era over the next 12 months or so.

And, of course, there are now some com­pelling rea­sons to con­sider mak­ing the move… either to mir­ror­less and/or to a big­ger sen­sor. Sig­nif­i­cantly, you are also more likely to be con­vinced to in­crease your in­vest­ments in new cam­era bod­ies and lenses, giv­ing a much-needed boost to the value of the mar­ket. As smart­phones con­tinue to eat into the low end of the cam­era busi­ness, it’s clear that the cam­era-mak­ers are not just mov­ing fur­ther up­mar­ket, but also mak­ing these higher-end prod­ucts more ap­peal­ing, pri­mar­ily through the adop­tion of the mir­ror­less con­fig­u­ra­tion and what it en­ables, in­clud­ing in lens de­sign.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.