Le­ica Opens sec­Ond stOre in aus­traLia and First LO­caL GaLLery

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Mel­bourne is the

lo­ca­tion of Le­ica’s sec­ond branded store in Aus­tralia, with the 220 square-me­tres fa­cil­ity also hous­ing this coun­try’s first Le­ica Gallery. Lo­cated in the St Collins Lane shop­ping com­plex in the heart of Mel­bourne’s CBD, the new store is Le­ica’s 78th glob­ally while the gallery space is one of 22 around the world, in­clud­ing in Los An­ge­les, Lon­don, Tokyo, Vi­enna, Mi­lan and Sin­ga­pore.

The Mel­bourne store and gallery was of­fi­cially opened by the chair­man of Le­ica Cam­era AG, Dr An­dreas Kauf­mann, who was mak­ing his first visit to Aus­tralia. Dr Kauf­mann is the man largely re­spon­si­ble for the cam­era maker’s cur­rent re­nais­sance.

Speak­ing at the open­ing, Dr Kauf­mann com­mented, “It’s an ex­cit­ing time for Le­ica – we’ve re­cently un­veiled our new Leitz-Park com­plex in Wet­zlar, Ger­many, which is home to pi­o­neer­ing tech­nol­ogy de­vel­op­ment, re­search, art and cul­ture; and we con­tinue to in­no­vate our renowned se­ries of cam­eras, lenses and sports op­tics, while also ex­pand­ing into the watch cat­e­gory. At Le­ica, we stand for vis­ual en­joy­ment and last­ing value, no mat­ter our en­deav­our, and our new Mel­bourne pres­ence does not waiver from this. It cel­e­brates the art of pho­tog­ra­phy”.

Also speak­ing at the open­ing, Ryan Wil­liams – who is the man­ag­ing di­rec­tor of Le­ica Cam­era Aus­tralia – said, “We launched our first Aus­tralian store in Syd­ney in De­cem­ber 2016, and its suc­cess is tes­ta­ment to the value of of­fer­ing lo­cal spa­ces where visi­tors can fully im­merse in the Le­ica brand and ad­mire out­stand­ing pho­tog­ra­phy. Our new Mel­bourne site of­fers a full suite of ser­vices to cus­tomers – from ex­hi­bi­tion view­ings to Le­ica Akademie pho­tog­ra­phy work­shops, and the op­por­tu­nity to ex­pe­ri­ence our lat­est world-class Le­ica op­tics”.

The first ex­hi­bi­tion at the gallery fea­tures works by New York-based Mag­num pho­tog­ra­pher, Bruce Gilden. It’s the first time Gilden has been ex­hib­ited in Aus­tralia, and the ex­hi­bi­tion con­sists of 15 B&W street pho­to­graphs Bruce shot, us­ing his Le­ica M6, dur­ing a visit to Mel­bourne in 2011. It’s on dis­play un­til 31 Jan­uary.

The Le­ica Store & Gallery Mel­bourne is open be­tween 10.00am and 6.00pm from Mon­day to Wed­nes­day and on Satur­day; 10.00am to 7.00pm on Thurs­day and Fri­day, and 10.00am to 5.00pm on Sun­day. The ad­dress is Shops 11-13, Level 1, St Collins Lane, 260 Collins Street, Mel­bourne, Vic­to­ria 3000. Tele­phone (03) 9639 3402 or visit www.le­ica-store.com.au

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