The smarT new Ted’s world of Imag­Ing cam­era sTore In The hearT of syd­ney’s cBd Is de­sIgned To make shop­pIng a more en­joy­aBle and re­ward­Ing ex­pe­rI­ence.

Camera - - FEATURE -

Rep­re­sent­ing a sig­nif­i­cant in­vest­ment in ‘bricks-and-mor­tar’ re­tail­ing, Ted’s Cam­eras has opened a world’s first con­cept store in Syd­ney. The Ted’s World Of Imag­ing store oc­cu­pies 800 square me­tres of floor space and com­bines a con­tem­porar­ily styled re­tail area with an ex­hi­bi­tion gallery, work­shop and events space (which Canon, DJI, Fujifilm, Lowe­pro, Man­frotto, Nikon, Olym­pus, Pana­sonic, Sigma, Sony and Tam­ron, each en­abling cus­tomers to see and ex­pe­ri­ence the full ex­tent of their cam­era and lens sys­tems, as­sisted by brand spe­cial­ists. The bright and spa­cious re­tail area of Ted’s World Of Imag­ing also in­cludes ar­eas de­voted to cam­era bags and packs, tripods and cam­era sup­ports, data stor­age prod­ucts, cam­era drones and binoc­u­lars.

ap­peal­ing and ac­ces­si­ble

The con­cept be­hind the new store is to pro­vide an ap­peal­ing and ac­ces­si­ble lo­ca­tion where cus­tomers wan­der, touch, talk, try, ex­pe­ri­ence and ex­plore – much more than is cur­rently pos­si­ble in any typ­i­cal cam­era store.

The em­pha­sis is on pro­vid­ing a more en­gag­ing and im­mer­sive ex­pe­ri­ence than can be found when shop­ping on­line, in­clud­ing ac­cess to ex­perts who can help cus­tomers make more in­formed choices about their equip­ment pur­chases. With the ed­u­ca­tion and events com­po­nents of the cen­tre, Ted’s says

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