The smarT new Ted’s world of ImagIng camera sTore In The hearT of sydney’s cBd Is desIgned To make shoppIng a more enjoyaBle and rewardIng experIence.
Representing a significant investment in ‘bricks-and-mortar’ retailing, Ted’s Cameras has opened a world’s first concept store in Sydney. The Ted’s World Of Imaging store occupies 800 square metres of floor space and combines a contemporarily styled retail area with an exhibition gallery, workshop and events space (which Canon, DJI, Fujifilm, Lowepro, Manfrotto, Nikon, Olympus, Panasonic, Sigma, Sony and Tamron, each enabling customers to see and experience the full extent of their camera and lens systems, assisted by brand specialists. The bright and spacious retail area of Ted’s World Of Imaging also includes areas devoted to camera bags and packs, tripods and camera supports, data storage products, camera drones and binoculars.
appealing and accessible
The concept behind the new store is to provide an appealing and accessible location where customers wander, touch, talk, try, experience and explore – much more than is currently possible in any typical camera store.
The emphasis is on providing a more engaging and immersive experience than can be found when shopping online, including access to experts who can help customers make more informed choices about their equipment purchases. With the education and events components of the centre, Ted’s says