“This is the biggest investment ever made in one store by an Australian photo retailer. We’re going to deliver an entirely new way of experiencing photography.”

will be available for hire), a photography studio (also available for hire), professional printing services and an education centre.

Ted’s believes its new store will set a benchmark as the complete photographic experience centre for anyone with a passion or interest in photography. Ted’s Cameras CEO, Nic Peasley, says, “After almost 50 years, Ted’s is staying young by rejuvenating its operations and changing what it means to be a photographic retailer.

“This is the biggest investment ever made in one store by an Australian photo retailer. We’re going to deliver an entirely new way of experiencing photography, where anyone interested in the image in all its forms can visit us and be inspired to learn and create.”

The retail area comprises sections devoted to individual camera brands with sufficient space to showcase a fuller range of products, including accessories. The participating brands include the objective is to provide on-going support and assistance with their customers’ “life-long relationship with photography".

“What makes this venture exciting is the fact that, in over 48 years, Ted’s has always been at the forefront, standing the test of time in providing its customers with added-value experiences both in-store and online.”