Good things are brew­ing

Canning Gazette - - SHOP LOCAL -

THE daily grind at the Brewby Cof­fee van is bring­ing joy to those with a dis­abil­ity.

Run by Sarah Yates, owner of Our Ruby Girl cafe in Como, the van of­fers freshly brewed cof­fee, lunches and wraps to lo­cal schools and work­places.

Ms Yates said the van was launched in Au­gust as a joint ven­ture with the cafe, which also em­ploys staff with dis­abil­i­ties.

She said half of her staff had a dis­abil­ity, rang­ing from an in­tel­lec­tual dis­abil­ity to pro­found deaf­ness.

“Ex­pand­ing our ser­vices to the mo­bile van al­lows peo­ple who are not suit­able for a cafe en­vi­ron­ment to still con­trib­ute and be em­ployed, and also breaks down some of the stigma and mis­con­cep­tions about dis­abil­ity in the work­place.”

Ms Yates said she loved see­ing the re­ac­tion from clients on the road, who might not have thought a per­son with a dis­abil­ity was suit­able for such work.

“We are break­ing the bar­ri­ers one cof­fee at a time,” she said.

To book Brewby at your school or work­place, email [email protected]­by­cof­feeco.com or text Sarah on 0477 014 197.

RE­SEARCH has shown that more than half of Aus­tralia’s small and medium sized busi­nesses do not have a web­site, yet a sim­i­lar per­cent­age of con­sumers will refuse to use a com­pany that does not have an on­line pres­ence.

The sim­ple con­clu­sion to be drawn from this is that any small en­ter­prise look­ing to thrive in to­day’s in­ter­con­nected world should have, or at least con­sider get­ting, a busi­ness web­site.

The Tel­stra Small Busi­ness In­tel­li­gence Re­port found that of the 2.1 mil­lion small and medium sized busi­nesses in Aus­tralia, 58 per cent still did not have a web­site.

When you con­sider that the same find­ings stated that 48 per cent of cus­tomers won’t con­sider buy­ing from a busi­ness un­less they have an on­line pres­ence, the case for a web­site be­comes com­pelling.

First, there’s the need to be found on­line.

The abil­ity to de­liver a qual­ity ser­vice is of lim­ited use if prospec­tive cus­tomers can­not find the busi­ness.

A well-de­signed web­site, com­ple­mented by a pres­ence on rel­e­vant so­cial me­dia plat­forms, in­creases the prospects of at­tract­ing clien­tele as well as pre­sent­ing a pro­fes­sional im­age.

The ab­sence of a busi­ness web­site can raise un­wel­come ques­tions.

While there is a cost to set up a web­site, it com­pares favourably to the on­go­ing ex­penses in­volved in other tra­di­tional mar­ket­ing tech­niques.

Last year, Aus­tralians spent al­most $29 bil­lion on on­line shop­ping, with this fig­ure ex­pected to ex­ceed $35 bil­lion by 2021.

The Small Busi­ness De­vel­op­ment Cor­po­ra­tion of­fers a range of on­line and in-per­son ser­vices to help small busi­ness own­ers un­lock their po­ten­tial through mar­ket­ing.

Visit small­busi­ness.wa. gov.au/busi­ness-ad­vice/ small-busi­ness-work­shops for more in­for­ma­tion.

Pic­ture: An­drew Ritchie

Brewby Cof­fee van owner Sarah Yates (back) with Lizzie Bleak­ley, Tammy Galvin and Stephanie Be­hets. www.com­mu­ni­typix.com.au d495929

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