When op­por­tu­nity knocks

Canning Times - - NEWS - BUSI­NESS AD­VICE An­drew Grif­fiths

ARE you pre­pared for ev­ery op­por­tu­nity?

The other morn­ing I was buy­ing a cof­fee and hav­ing an early morn­ing chat to the cafe owner. He was telling me how a fa­mous celebrity stuck his head into the cafe just as he was clos­ing a few days back. The celebrity owns a chain of cof­fee shops and had an in­ter­est in what my friend was do­ing as he could see the large cof­fee roaster from out­side.

My friend was dis­ap­pointed in him­self be­cause he didn't have any busi­ness cards with him, he didn't have any of his own roasted cof­fee to give the celebrity, in fact, he had noth­ing at all to pro­mote him­self and his busi­ness. It was a missed op­por­tu­nity.

I see and hear this a lot. Peo­ple have a great op­por­tu­nity pre­sented to them but just aren't pre­pared.

The po­ten­tial for a new cus­tomer is al­ways just around the cor­ner and the as­tute busi­ness owner and en­tre­pre­neur is al­ways ready for ac­tion.

To take ad­van­tage of any op­por­tu­nity you need to be pre­pared; a sup­ply of busi­ness cards on you, pro­mo­tional ma­te­rial handy and be ready to talk to some­one about what you do.

I know that many busi­ness own­ers are out­wardly shy when it comes to talk­ing about their busi­ness. They are al­most afraid of say­ing what they do. While the hu­mil­ity is nice, it re­ally isn't a good strat­egy for build­ing a busi­ness.

Look for any op­por­tu­nity to pro­mote your busi­ness and you will find plenty of them. Look at any chance en­counter as an op­por­tu­nity – who knows what will come out of it.

I have made a sur­pris­ing num­ber of ex­cel­lent con­tacts and cus­tomers from peo­ple I have sat next to on planes or in a queue. If you are gen­uinely in­ter­ested in other peo­ple, you will find they will re­cip­ro­cate and be in­ter­ested in you.

You don’t need to stalk peo­ple, just be pre­pared to tell peo­ple about your busi­ness and be pre­pared to give them more in­for­ma­tion – a po­ten­tial new cus­tomer could be stand­ing right in front of you.

A lot of peo­ple strug­gle to de­scribe what they do, so have a very clear line in your mind. Al­ways be pre­pared for an op­por­tu­nity. See An­drew Grif­fiths speak at free Com­mu­nity Con­nect sem­i­nars in Perth, Man­durah and Joon­dalup on Septem­ber 11, 12 and 13 re­spec­tively. For de­tails, call 9237 1435, email con­[email protected] com­mu­ni­tynews.com.au or go­towww. com­mu­nity con­nect. club.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.