Iconic rodeo de­liv­ers eco­nomic boost for ru­ral com­mu­nity

Central and North Rural Weekly - - COLUMN -

NEW data shows vis­i­tors spent more than $11 mil­lion at the iconic Mount Isa Mines Ro­tary Rodeo this year.

Tourism In­dus­try Devel­op­ment Min­is­ter Kate Jones said the event had de­liv­ered a ma­jor tourism wind­fall for out­back Queens­land thanks to its mile­stone Di­a­mond Ju­bilee cel­e­bra­tions.

“This year’s Isa Rodeo saw overnight vis­i­tor ex­pen­di­ture and over­all vis­i­tor nights in­crease by a record 23 and 20 per cent re­spec­tively,” she said. “The event also drew more than 17,400 unique at­ten­dees, an in­crease of 18 per cent from the 2017 event.

“This is a great boost to the out­back econ­omy and was no doubt sup­ported by the event’s ex­ten­sive en­ter­tain­ment pro­gram, which for the first time fea­tured a 60th Rodeo Rock Bash head­lined by Aussie rock leg­end Jimmy Barnes.”

Ms Jones said the 2018 Isa Rodeo also in­cluded an in­ter­na­tional chal­lenge for the first time fea­tur­ing North Amer­i­can com­peti­tors and the of­fi­cial open­ing of the Mount Isa Rodeo Hall of Fame.

“Car­a­van parks were over­flow­ing, ‘Swag City’ book­ings dou­bled on last year’s event and plat­inum and gold re­served seat­ing was sold out for weeks ahead of the mile­stone event,” she said.

“Events like this are cru­cial in driv­ing eco­nomic ben­e­fits for re­gional com­mu­ni­ties like Mount Isa and grow­ing out­back Queens­land’s $573 mil­lion tourism in­dus­try.

“We’re in­vest­ing more in out­back tourism than any gov­ern­ment in the state’s his­tory be­cause we’re com­mit­ted to di­ver­si­fy­ing the econ­omy and cre­at­ing the jobs of the fu­ture in re­gional Queens­land.”

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