Iconic rodeo delivers economic boost for rural community
NEW data shows visitors spent more than $11 million at the iconic Mount Isa Mines Rotary Rodeo this year.
Tourism Industry Development Minister Kate Jones said the event had delivered a major tourism windfall for outback Queensland thanks to its milestone Diamond Jubilee celebrations.
“This year’s Isa Rodeo saw overnight visitor expenditure and overall visitor nights increase by a record 23 and 20 per cent respectively,” she said. “The event also drew more than 17,400 unique attendees, an increase of 18 per cent from the 2017 event.
“This is a great boost to the outback economy and was no doubt supported by the event’s extensive entertainment program, which for the first time featured a 60th Rodeo Rock Bash headlined by Aussie rock legend Jimmy Barnes.”
Ms Jones said the 2018 Isa Rodeo also included an international challenge for the first time featuring North American competitors and the official opening of the Mount Isa Rodeo Hall of Fame.
“Caravan parks were overflowing, ‘Swag City’ bookings doubled on last year’s event and platinum and gold reserved seating was sold out for weeks ahead of the milestone event,” she said.
“Events like this are crucial in driving economic benefits for regional communities like Mount Isa and growing outback Queensland’s $573 million tourism industry.
“We’re investing more in outback tourism than any government in the state’s history because we’re committed to diversifying the economy and creating the jobs of the future in regional Queensland.”