Beef expo search­ing for a new event CEO

Central and North Rural Weekly - - RODEO -

FOL­LOW­ING a suc­cess­ful Beef 2018 in May this year, the Board of Di­rec­tors of Beef Aus­tralia have an­nounced they are search­ing for a new CEO to lead the or­gan­i­sa­tion in the plan­ning and de­liv­ery of Beef 2021.

Tri­en­nial elec­tions for di­rec­tors have be­gun, with a new board to be an­nounced in De­cem­ber and a CEO ap­point­ment planned for the new year.

The chal­lenge for the next com­mit­tee and its new man­age­ment team will be to build on this year’s record num­ber of 100,000 peo­ple through the gates and to bet­ter the high wa­ter marks set for stud cat­tle en­tries and trade fair sites.

As a na­tional gather­ing, Beef Aus­tralia is a unique fo­rum of ed­u­ca­tion, trade and net­work­ing op­por­tu­ni­ties for all facets of the in­dus­try in one place at one time ev­ery three years. There’s large and small cat­tle pro­duc­ers, stud breed­ers, meat pro­ces­sors and ex­porters as well as the goods and ser­vices providers who keep our $11.4b beef in­dus­try a ma­jor player on the global stage.

Over 1200 in­ter­na­tional del­e­gates from 43 coun­tries at­tended the event in 2018 as cur­rent and po­ten­tial cus­tomers, mak­ing it a global mar­ket­place for both prod­ucts and ideas.

And there’s no short­age of con­sumers at the Beef Expo ei­ther, as it also serves as a re­gional tourism cel­e­bra­tion for Cen­tral Queens­land, un­der­pin­ning Rock­hamp­ton’s role as the beef cap­i­tal of the na­tion. A gen­uine col­lab­o­ra­tion be­tween com­mu­ni­ties of in­ter­est across the coun­try, the en­gine room of Beef Aus­tralia re­mains the grass­roots con­tri­bu­tion of hun­dreds of vol­un­teers who ad­vise on the pro­gram of ac­tiv­i­ties and the gen­eral fo­cus of the event.

As in pre­vi­ous years the over­all tar­get for Beef 2021 will be to con­tinue to push the event to the next level in terms of reach, in­flu­ence and ben­e­fit to the beef in­dus­try.

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