Beef expo searching for a new event CEO
FOLLOWING a successful Beef 2018 in May this year, the Board of Directors of Beef Australia have announced they are searching for a new CEO to lead the organisation in the planning and delivery of Beef 2021.
Triennial elections for directors have begun, with a new board to be announced in December and a CEO appointment planned for the new year.
The challenge for the next committee and its new management team will be to build on this year’s record number of 100,000 people through the gates and to better the high water marks set for stud cattle entries and trade fair sites.
As a national gathering, Beef Australia is a unique forum of education, trade and networking opportunities for all facets of the industry in one place at one time every three years. There’s large and small cattle producers, stud breeders, meat processors and exporters as well as the goods and services providers who keep our $11.4b beef industry a major player on the global stage.
Over 1200 international delegates from 43 countries attended the event in 2018 as current and potential customers, making it a global marketplace for both products and ideas.
And there’s no shortage of consumers at the Beef Expo either, as it also serves as a regional tourism celebration for Central Queensland, underpinning Rockhampton’s role as the beef capital of the nation. A genuine collaboration between communities of interest across the country, the engine room of Beef Australia remains the grassroots contribution of hundreds of volunteers who advise on the program of activities and the general focus of the event.
As in previous years the overall target for Beef 2021 will be to continue to push the event to the next level in terms of reach, influence and benefit to the beef industry.