Re­mind your­self each time


MUCH at­ten­tion is fo­cussed when a life is lost.

Re­cently tragic in­ci­dents have be­fallen peo­ple in ter­ri­ble cir­cum­stances – shark at­tacks, do­mes­tic vi­o­lence and the lone wolf ter­ror­ist at­tack in Mel­bourne. They were fol­lowed by calls for ac­tion, a nat­u­ral re­sponse to such ter­ri­ble events.

Yet our road toll con­tin­ues to climb, with more than 200 peo­ple killed this year.

This dif­fer­ent at­ti­tude to the tragic loss of life shows our so­ci­ety still ac­cepts death will oc­cur on our roads.

That think­ing has to change. Those are not num­bers but peo­ple – the thou­sands of lives ir­re­vo­ca­bly changed by tragedies, most of which are pre­ventable.

Our vi­sion of a zero road toll might sound im­pos­si­ble – but how can we aim for any­thing less?

We have com­mit­ted $674 mil­lion over four years on safety but even the best roads need good driv­ers.

Young driv­ers aged 16–24 are in­volved in more than dou­ble the rate of crashes of older driv­ers.

As we ap­proach the busy hol­i­day pe­riod, it is up to all of us to re­mem­ber we share the roads with peo­ple like us with sto­ries to tell, lives to live and fam­i­lies to re­turn to.

Let’s re­mem­ber that ev­ery time we drive.

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