CQ councils collaborate to lure in southern caravan tourists
COUNCILS WORKING TOGETHER TO ATTRACT VISITORS
A NEW, collaborative approach to tourism has Rockhampton well and truly on the map and poised to take advantage of the fast-growing caravan touring and self-drive market.
Australia’s caravan industry is now worth $20.4 billion, and it’s not just the grey nomads.
The 30-54-year-old market accounts for 44 per cent of all trips in Queensland and the potential for local tourism is huge, according to Rockhampton region councillor Tony Williams.
Cr Williams chairs the Drive Inland promotion committee, a collaboration between five member councils to promote tourism along the inland highways connecting Melbourne, Sydney and western Queensland to Rockhampton.
Last month, Cr Williams made a deputation to Livingstone Shire Council to promote membership of the group and earlier this month Mayor Bill Ludwig confirmed Livingstone’s intention to join.
“We’ll come on board this year – it’s a natural fit,” Cr Ludwig said.
“We’ve always had a focus on the drive market and people coming from down south to follow the yellow brick road.”
At the heart of the marketing strategy is the Drive Inland website launched six months ago.
Cr Williams said the website was more user-friendly than brochures and gave users a real sense of the experiences to be enjoyed along the journey.
“If you’re at home in the freezing southern states you can get a real feel for what it’s like to be in sunny Queensland,” he said.
“There’s no boundaries in this, that’s the key. We’re selling Central Queensland.”
Driveinland.com.au draws together huge amounts of information about destinations, events, festivals, accommodation, attractions and bite-sized itineraries in a very digestible format.
Although it’s too early to determine the impact of the website on tourism, feedback from the caravan and camping shows in the southern states has been very positive.
A social media campaign is planned to promote the website.
DRIVING TOURISM: Tony Williams on the Fitzroy River promoting barra fishing in the region.