CQ coun­cils col­lab­o­rate to lure in south­ern car­a­van tourists


Central Telegraph - - CQ INDUSTRY -

A NEW, col­lab­o­ra­tive ap­proach to tourism has Rock­hamp­ton well and truly on the map and poised to take ad­van­tage of the fast-grow­ing car­a­van tour­ing and self-drive mar­ket.

Aus­tralia’s car­a­van in­dus­try is now worth $20.4 bil­lion, and it’s not just the grey no­mads.

The 30-54-year-old mar­ket ac­counts for 44 per cent of all trips in Queens­land and the po­ten­tial for lo­cal tourism is huge, ac­cord­ing to Rock­hamp­ton re­gion coun­cil­lor Tony Wil­liams.

Cr Wil­liams chairs the Drive In­land pro­mo­tion com­mit­tee, a col­lab­o­ra­tion be­tween five mem­ber coun­cils to pro­mote tourism along the in­land high­ways con­nect­ing Mel­bourne, Syd­ney and west­ern Queens­land to Rock­hamp­ton.

Last month, Cr Wil­liams made a dep­u­ta­tion to Liv­ing­stone Shire Coun­cil to pro­mote mem­ber­ship of the group and ear­lier this month Mayor Bill Lud­wig con­firmed Liv­ing­stone’s in­ten­tion to join.

“We’ll come on board this year – it’s a nat­u­ral fit,” Cr Lud­wig said.

“We’ve al­ways had a fo­cus on the drive mar­ket and peo­ple com­ing from down south to fol­low the yel­low brick road.”

At the heart of the mar­ket­ing strat­egy is the Drive In­land web­site launched six months ago.

Cr Wil­liams said the web­site was more user-friendly than brochures and gave users a real sense of the ex­pe­ri­ences to be en­joyed along the jour­ney.

“If you’re at home in the freez­ing south­ern states you can get a real feel for what it’s like to be in sunny Queens­land,” he said.

“There’s no bound­aries in this, that’s the key. We’re sell­ing Cen­tral Queens­land.”

Drivein­land.com.au draws to­gether huge amounts of in­for­ma­tion about des­ti­na­tions, events, fes­ti­vals, ac­com­mo­da­tion, at­trac­tions and bite-sized itin­er­ar­ies in a very di­gestible for­mat.

Al­though it’s too early to de­ter­mine the im­pact of the web­site on tourism, feed­back from the car­a­van and camp­ing shows in the south­ern states has been very pos­i­tive.

A so­cial me­dia cam­paign is planned to pro­mote the web­site.

DRIV­ING TOURISM: Tony Wil­liams on the Fitzroy River pro­mot­ing barra fish­ing in the re­gion.

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