Paul and Densie Fowkes (Theodore)
ONE of our biggest successes would be the first Theodore Street Party. This started with an idea and bloomed into the town’s premier event.
Locally it was apparent that social media was not the be-all and end-all for local events.
A few years back it was common to get the elderly asking if the Theodore Show was still on because it didn’t appear in the Central
Telegraph. The organisers of the Show were sending us less and not responding to our emails. Their reliance on social media was not working. So when we did start putting in Show information again those questions stopped being asked.
Customer feedback was always important. One well-educated local frequently commented how he always read our local submissions as he was well aware of the local politics involved and easily read between the lines.
We often slipped in a few things that were a bit “different” to see what would end up in the paper. A few weeks ago Theodore had Eat Street as part of the river festival. So we beefed up the Eat Street information by adding in “come and try our spotted dick” – which is an English dessert, adding in “google it for the recipe (with the child controls on)”. Needless to say it didn’t end up in the
Central Telegraph. But we made sure that we had a copy at the counter.
Denise and I have enjoyed the last few years with the
Central Telegraph. We hope that the new concepts are equally as well received.