Paul and Den­sie Fowkes (Theodore)

Central Telegraph - - LIFE | MY TOWN -

ONE of our big­gest suc­cesses would be the first Theodore Street Party. This started with an idea and bloomed into the town’s premier event.

Lo­cally it was ap­par­ent that so­cial me­dia was not the be-all and end-all for lo­cal events.

A few years back it was com­mon to get the el­derly ask­ing if the Theodore Show was still on be­cause it didn’t ap­pear in the Cen­tral

Tele­graph. The or­gan­is­ers of the Show were send­ing us less and not re­spond­ing to our emails. Their reliance on so­cial me­dia was not work­ing. So when we did start putting in Show in­for­ma­tion again those ques­tions stopped be­ing asked.

Cus­tomer feed­back was al­ways im­por­tant. One well-ed­u­cated lo­cal fre­quently com­mented how he al­ways read our lo­cal sub­mis­sions as he was well aware of the lo­cal pol­i­tics in­volved and eas­ily read be­tween the lines.

We of­ten slipped in a few things that were a bit “dif­fer­ent” to see what would end up in the pa­per. A few weeks ago Theodore had Eat Street as part of the river fes­ti­val. So we beefed up the Eat Street in­for­ma­tion by adding in “come and try our spot­ted dick” – which is an English dessert, adding in “google it for the recipe (with the child con­trols on)”. Need­less to say it didn’t end up in the

Cen­tral Tele­graph. But we made sure that we had a copy at the counter.

Denise and I have en­joyed the last few years with the

Cen­tral Tele­graph. We hope that the new con­cepts are equally as well re­ceived.

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