Not so savvy spending now
Millennials buy to get a response online
TWO-THIRDS of Millennials admitted what they see on their news feeds drives impulse spending, according to new data from UBank, which surveyed 1000 young Australians between 18 and 34.
Another 27 per cent of Millennials share purchases online with the hope of impressing their followers and 23 per cent say they have purchased over-budget items to get a response on social media after becoming envious of what others have posted.
More than a quarter of those surveyed say they’re compromising their financial future by what they share on social media. The survey also found 10 per cent of young people would prefer 1000 likes on a social media post over $200 in a savings or superannuation account.
Australia’s leading social analyst, David Chalke, told News Corp that overspending had become young people’s religion.
“This is the new world. It’s not Instagram’s fault, it’s how we have evolved as a human species – it’s easier because it’s there and social media has enabled the behaviour that’s there,” he said. “They use it to establish their personality and by showing themselves in their latest tribal wear.
“Go back to 18 to 34-year-olds 20 years ago, they were the same but they got out to work earlier, didn’t go to uni and get to the workforce at 26.
“They were just as willing to spend on things as self-indulgent and unimportant. But Millennials are smarter than their parents, because they’re exposed to so much more, even if they overspend.”
UBank CEO Lee Hatton told News Corp that young people were conscious of what they were spending, even if they were blowing their budgets.
“They’re smart, they are financially savvy, they know how to shop for interest rates on their savings, they will use us for savings goals, because we have good interest rates, they set goals for themselves so they can buy what they want.
“But we all need to be clear on our budget.
“If we find ourselves getting out of the parameters, then seek advice and help, money can be stressful when we get out of control.”
IMPULSE: Social media is making young Aussies overspend.