Name up for grabs

SPORTS FA­CIL­ITY NEEDS BRAND­ING

Cockburn Gazette - - FRONT PAGE - Bryce Luff

FOUR pos­si­ble names for the City of Cockburn’s $109 mil­lion aquatic and recre­ation fa­cil­ity will be de­bated by the com­mu­nity this week.

AVIVA Cockburn, Re­qua Cockburn, Sta­dium Cen­tral and Cockburn ARC were the names backed by coun­cil last Thurs­day.

Fo­cus groups com­pris­ing peo­ple re­cruited from com­mu­nity and sport­ing groups, plus res­i­dents who took part in ear­lier sur­veys, will be­gin discussing the names tonight.

The re­sults from th­ese meet­ings will guide the coun­cil’s ul­ti­mate call on the name, which will come in early Fe­bru­ary.

More names can be added af­ter a rec­om­men­da­tion put for­ward by coun­cil­lor Stephen Portelli.

“The short­list of names should be flex­i­ble and not dis­count an­other name if it is bet­ter,” he said.

A logo will be cho­sen a month later.

The City of Cockburn has spent 18 months search­ing for the per­fect moniker for its grand build at Cockburn Cen­tral West, with more than 200 names whit­tled down to just four.

The City says it wants to mark the fa­cil­ity as more than an­other lo­cal gov­ern­ment leisure cen­tre.

H Fac­tor busi­ness con­sul­tant An­drew Seinor said that while a name was im­por­tant, a solid logo was key.

“A name is im­por­tant but it isn’t make or break,” he said.

“Peo­ple won’t avoid the place if it has a bad name but is in a great lo­ca­tion and has great fa­cil­i­ties.”

He said the logo, which should be de­cided on in March, would be more im­por­tant.

“A logo helps es­tab­lish a con­nec­tion with the com­mu­nity and es­tab­lishes what the fa­cil­ity stands for,” he said.

“A logo is what peo­ple re­mem­ber and what they as­so­ciate with – es­pe­cially over time.

“It helps trig­ger mem­o­ries.”

An artist’s im­pres­sion of the $109m recre­ation cen­tre.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.