Name up for grabs
SPORTS FACILITY NEEDS BRANDING
FOUR possible names for the City of Cockburn’s $109 million aquatic and recreation facility will be debated by the community this week.
AVIVA Cockburn, Requa Cockburn, Stadium Central and Cockburn ARC were the names backed by council last Thursday.
Focus groups comprising people recruited from community and sporting groups, plus residents who took part in earlier surveys, will begin discussing the names tonight.
The results from these meetings will guide the council’s ultimate call on the name, which will come in early February.
More names can be added after a recommendation put forward by councillor Stephen Portelli.
“The shortlist of names should be flexible and not discount another name if it is better,” he said.
A logo will be chosen a month later.
The City of Cockburn has spent 18 months searching for the perfect moniker for its grand build at Cockburn Central West, with more than 200 names whittled down to just four.
The City says it wants to mark the facility as more than another local government leisure centre.
H Factor business consultant Andrew Seinor said that while a name was important, a solid logo was key.
“A name is important but it isn’t make or break,” he said.
“People won’t avoid the place if it has a bad name but is in a great location and has great facilities.”
He said the logo, which should be decided on in March, would be more important.
“A logo helps establish a connection with the community and establishes what the facility stands for,” he said.
“A logo is what people remember and what they associate with – especially over time.
“It helps trigger memories.”
An artist’s impression of the $109m recreation centre.