Im­por­tance of a logo

Cockburn Gazette - - FRONT PAGE -

IT took more than two years to choose a name for the fu­ture recre­ation cen­tre at Cock­burn Cen­tral West, but H Fac­tor busi­ness con­sul­tant An­drew Seinor says a good logo will be more im­por­tant.

With Cock­burn ARC due to be fin­ished by next April, Mr Seinor said the logo was im­por­tant to nail down soon so the City of Cock­burn could be­gin mar­ket­ing the fa­cil­ity.

“A name is im­por­tant but it isn’t make or break,” he said.

“With Perth Arena, the name is a state­ment of what it is. It doesn’t re­ally have any emo­tional con­nec­tion to it.

“A logo helps es­tab­lish a con­nec­tion with the com­mu­nity and ex­plain what the fa­cil­ity stands for. It’s how the city can cre­ate a com­mu­nity story peo­ple can as­so­ciate with, es­pe­cially over time.”

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