Importance of a logo
IT took more than two years to choose a name for the future recreation centre at Cockburn Central West, but H Factor business consultant Andrew Seinor says a good logo will be more important.
With Cockburn ARC due to be finished by next April, Mr Seinor said the logo was important to nail down soon so the City of Cockburn could begin marketing the facility.
“A name is important but it isn’t make or break,” he said.
“With Perth Arena, the name is a statement of what it is. It doesn’t really have any emotional connection to it.
“A logo helps establish a connection with the community and explain what the facility stands for. It’s how the city can create a community story people can associate with, especially over time.”