City aims to lure more tourists

NEW ROLE LIKELY FOR COUN­CIL

Cockburn Gazette - - NEWS - Bryce Luff

THE City of Cock­burn has flagged it is likely to play big­ger role in at­tract­ing tourists to the area.

A re­cent na­tional vis­i­tor sur­vey from the Tourism Coun­cil found spend­ing from in­ter­state vis­i­tors into WA grew to $4 bil­lion over the pre­vi­ous 12 months.

In­ter­na­tional num­bers were also up, though spend­ing was slightly down. With cur­rent at­trac­tions, in­clud­ing Na­tive ARC, kitesurf­ing hotspot Wood­man Point and the Cock­burn Ice arena at­tract­ing many vis­i­tors, Cock­burn Mayor Lo­gan Howlett said tourism was be­com­ing a more “sub­stan­tial fea­ture of Cock­burn’s econ­omy”.

“As the num­ber and types of tourist at­trac­tions grow, the city will en­hance its cov­er­age of these,” he said.

“The open­ing of an Abo­rig­i­nal Cul­tural Cen­tre at Bibra Lake in about three years will be the first ma­jor cul­tural tourist fa­cil­ity op­er­ated by the city.” A re­cent Work­force Plan adopted by the coun­cil men­tions the like­li­hood of a com­mu­nity and tourism of­fi­cer be­ing em­ployed by the city in 2020-21. Mr Howlett said no po­si­tion de­scrip­tion had been de­vel­oped yet, but the role was likely to in­clude mar­ket­ing and li­ais­ing with tour providers and busi­nesses.

He said while pro­mo­tion of the na­tion and the state would re­main pri­mar­ily the re­spon­si­bil­ity of that level of gov­ern­ment, the city – along with lo­cal busi­ness – would need to en­gage and pro­mote lo­cal at­trac­tions.

“The city’s amaz­ing coast­line, unique wet­lands and scenic bush­land ar­eas make it a great tourism des­ti­na­tion,” he said.

“Work­ing to at­tract tourists will be a nat­u­ral pro­gres­sion as ar­eas such as the Cock­burn coast are de­vel­oped fur­ther.”

Premier and Tourism Min­is­ter Colin Bar­nett said lo­cal gov­ern­ments had a role to play.

“The best way for lo­cal gov­ern­ments to de­velop tourism is to sup­port lo­cal tourist op­er­a­tors and lo­cal tourism or­gan­i­sa­tions,” he said.

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Kitesurf­ing is a pop­u­lar at­trac­tion for tourists in Cock­burn.

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