City’s Docker deal given sup­port by coun­cil

Cockburn Gazette - - SPORT -

CITY of Cock­burn will sign a one-year spon­sor­ship deal with the Fre­man­tle Dock­ers, of­fer­ing the AFL club $25,000 to sup­port its new women’s team.

The Dock­ers ap­proached the City for fund­ing last month, as well as an in-kind ar­range­ment for the women’s side to ac­cess gym and match day fa­cil­i­ties at Cock­burn ARC.

The club will be based at the $109 mil­lion fa­cil­ity when it is fin­ished.

But with the in­au­gu­ral AFLW league sea­son likely to run prior to Cock­burn ARC open­ing, only the spon­sor­ship side of the deal is a pos­si­bil­ity in the first year.

Cock­burn coun­cil­lors SUP­PORTED BY ORANGE AU­TOS voted in favour of the move at a meet­ing on Thurs­day night, af­ter 15 min­utes of de­bate.

Cr Steve Portelli ar­gued against the spon­sor­ship, and said it was an “in­ap­pro­pri­ate use of ratepayer money”.

“The City’s grants and do­na­tions funds are lim­ited funds to as­sist our residents,” he said.

“In no way would the Fre­man­tle Dock­ers suf­fer any hard­ship if the spon­sor­ship of $25,000 was not ap­proved.

“Yes it is about bal­anc­ing a mix­ture of uses but shouldn’t we look at each re­cip­i­ent’s ca­pac­ity to look af­ter it­self or its abil­ity to at­tract money from else­where?”

In a re­port to the City’s grants and do­na­tions com­mit­tee, recre­ation and com­mu­nity safety man­ager Rob Avard said it was dif­fi­cult to put a value on the ben­e­fits the City will re­ceive as spon­sors due to the women’s league be­ing a new com­pe­ti­tion.

“The ex­tent of pub­lic ex­po­sure of the women’s game is not clear, and hence the ex­po­sure of the City as a spon­sor is un­known,” he said.

“The City be­ing an in­au­gu­ral spon­sor may have a great re­turn if the com­pe­ti­tion be­comes pop­u­lar with high me­dia cov­er­age.

“A one year agree­ment mit­i­gates the risk to the City as it al­lows time to as­sess the pro­mo­tional value of the spon­sor­ship to the City.”

The Dock­ers have of­fered a list of ben­e­fits, among them recog­ni­tion of the part­ner­ship, tick­ets to AFL games for pro­mo­tional pur­poses, and player ap­pear­ances.

The idea had sup­port from coun­cil­lor Stephen Pratt who said the re­turns on of­fer out­weighed what the City would usu­ally get from a grant or spon­sor­ship.

Coun­cil­lor Lyn­d­sey Sweet­man said the City would gain great ex­po­sure by part­ner­ing with the new side.

“I think this sort of spon­sor­ship will bring peo­ple, which is members (for) Cock­burn ARC; a big in­vest­ment for the City and we need to make it work,” she said.

“This is one very pos­i­tive way that that will hap­pen.”

The City of Cock­burn will sign a spon­sor­ship deal with the Fre­man­tle Dock­ers.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.