Video store boom ends in a strug­gle

Cockburn Gazette - - NEWS - Jes­sica Nico

VIDEO might have killed the ra­dio star, but the in­ter­net is well on its way to killing the video store.

At the turn of the cen­tury Perth’s video stores were do­ing a boom­ing busi­ness, but the rise of stream­ing ser­vices and eas­ily ac­ces­si­ble movies at the click of a mouse have seen it be­come one of the most en­dan­gered in­dus­tries in the coun­try.

Spear­wood Video Ezy owner Mathew Rolfe said the in­dus­try de­cline had hap­pened rel­a­tively quickly over the space of five years.

“Peo­ple have a lot more choice these days... years ago video stores were one of the only places you could go to get a movie but these days there are over 30 free to air TV chan­nels, over six subscripti­on TV mod­els, the in­ter­net – and it’s not just how you get your en­ter­tain­ment but how you watch it,” he said.

“It was no one thing that has seen the de­cline hap­pen so quickly but we have seen some very good stores close due to the in­crease in over­heads as­so­ci­ated with run­ning a small busi­ness.”

De­spite oth­ers clos­ing around them, Mr Rolfe’s store has con­tin­ued to sur­vive and is one of only a hand­ful still open in the metropoli­tan area.

He said one of the ways the store had stayed rel­e­vant was by ex­pand­ing into pop cul­ture col­lecta­bles and be­ing in­volved in events such as Oz Comic Con and Su­panova.

“We run Fan­base Col­lecta­bles out of our Video Ezy Store as a store within a store model. It is ba­si­cally a pop cul­ture store with any­thing from cof­fee mugs, fig­urines and high end col­lecta­bles,” he said.

“While we sit back and get ex­cited about what we have and what we are do­ing, un­less we tell peo­ple about it it’s all for noth­ing and Su­panova al­lows us to show­case what we have but also drives the fact that we are lo­cal and we are pre­pared to help and ex­ceed our cus­tomers’ ex­pec­ta­tions.”

Visit www.face­book.com/ ves­pear­wood or www. fan­basec­ol­lecta­bles.com.au for more in­for­ma­tion.

D470569

Mathew Rolfe in his video store.

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