Work ethic be­hind suc­cess

Cockburn Gazette - - FRONT PAGE -

IF there was one word to de­scribe pub­lic re­la­tions maven Roxy Ja­cenko, it would be hus­tle.

The Sweaty Betty PR founder jet­ted into Perth last month on a whirl­wind 48-hour busi­ness trip to in­spire women on en­trepreneurism.

The mother-of-two started work at McDon­ald’s at the age of 14, took up floristry for a while be­fore em­bark­ing on a ca­reer as the owner of a pub­lic re­la­tions busi­ness at 24.

Ja­cenko, who ad­mits to “not hav­ing the smarts” of a uni grad­u­ate, now runs three busi­nesses and is an am­bas­sador for sev­eral com­pa­nies. She said the se­cret to her suc­cess and longevity was her work ethic.

“You have to take any­thing that comes your way; you can’t think, ‘oh I’m too busy, I can’t fit it in’,” she said. “I knew if I was to suc­ceed I had to work hard.

“What I’ve learnt is that if you don’t take the op­por­tu­ni­ties when they come, some­one else will.”

Roxy Ja­cenko.

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