Work ethic behind success
IF there was one word to describe public relations maven Roxy Jacenko, it would be hustle.
The Sweaty Betty PR founder jetted into Perth last month on a whirlwind 48-hour business trip to inspire women on entrepreneurism.
The mother-of-two started work at McDonald’s at the age of 14, took up floristry for a while before embarking on a career as the owner of a public relations business at 24.
Jacenko, who admits to “not having the smarts” of a uni graduate, now runs three businesses and is an ambassador for several companies. She said the secret to her success and longevity was her work ethic.
“You have to take anything that comes your way; you can’t think, ‘oh I’m too busy, I can’t fit it in’,” she said. “I knew if I was to succeed I had to work hard.
“What I’ve learnt is that if you don’t take the opportunities when they come, someone else will.”