ZARA GOES ON­LINE TO LIFT SALES

Cockburn Gazette - - STREET WATCH -

SPAN­ISH fash­ion jug­ger­naut Zara made its de­but into the Aus­tralian on­line mar­ket when it launched www.zara.com/au last week.

The on­line mile­stone is an ex­pan­sion of Zara’s phys­i­cal stores, of­fer­ing the brand’s full range of mer­chan­dise for women, men and kids (in­clud­ing new­born).

A brand spokes­woman said when shop­ping on­line, cus­tomers would be able to check the avail­abil­ity of an item at any phys­i­cal store in Aus­tralia, as well as see­ing rec­om­mended prod­ucts.

“Thanks to this in­te­grated model of phys­i­cal and on­line stores, cus­tomers in Aus­tralia are able to choose be­tween home de­liv­ery or pick­ing up or­ders at a store of their choice, or at ac­ces­si­ble drop points across the coun­try,” she said.

“When ex­chang­ing or re­turn­ing pur­chased items, shop­pers have the choice to re­turn items via on­line or at the most con­ve­nient store or drop point, within a 30-day pe­riod.

“Cus­tomers are able to pick up items in store for free within one to four work­ing days.

“Next-day de­liv­ery is avail­able in Sydney, Melbourne, Ade­laide, Perth, Can­berra and Bris­bane for or­ders placed from Mon­day to Fri­day be­fore 4pm.”

The brand’s ware­house is in Sydney, de­liv­er­ing its on­line ser­vices across the mar­ket, and the web­site is de­signed to op­er­ate on any mo­bile de­vice us­ing any browser and by means of an app.

Cur­rently, there are 22 stores in Aus­tralia in­clud­ing 19 Zara stores and three Zara Home stores. Lo­ca­tions in WA in­clude Boor­a­goon, Perth City and Joon­dalup.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.