Busi­ness vi­sion

Cockburn Gazette - - AD FEATURE | NAKED SPECS -

NAKED Specs be­gan when di­rec­tor Jus­tine Levin was sit­ting next to her friend while she de­signed her own brand frames for her busi­ness.

“She had more than 80 frames in her range but with the busi­ness purely on­line, it was hard to go up against the big­ger on­line glasses com­pa­nies with their mar­ket­ing bud­gets of mil­lions of dol­lars,” Jus­tine said. “When my friend moved over­seas, I had the idea to rein­vent the busi­ness and sell her range via pop-up mar­kets and fes­ti­vals in Perth.

“That was in Jan­uary 2017 and since then the busi­ness has taken off and our cus­tomers loved our range of fab­u­lous own brand de­signer eye­wear so much they de­manded we also made the lenses and cre­ate a per­ma­nent lo­ca­tion.”

Jus­tine works with WA’s last re­main­ing op­ti­cal lab­o­ra­tory to make all lenses lo­cally along­side a great new range of de­signer frames.

The busi­ness ex­panded with a team of op­ti­cal dis­pensers and engi­neers and moved into Fre­man­tle Mar­kets.

“We wanted to be un­like any other eye­wear store and of­fer very dif­fer­ent eye­wear at more af­ford­able prices with ab­so­lutely no com­pro­mise on qual­ity,” Jus­tine said.

“We love that we are a bit of a chal­lenger brand and have been able to grow rapidly through word of mouth and cus­tomer re­peat busi­ness and re­fer­ral.”

Sim­ply bring along a valid eye test within the past one to two years, or Naked Specs can con­tact your op­tometrist on your be­half.

“All of our pre­scrip­tion lenses are made and fit­ted lo­cally here in Perth and we are mul­ti­fo­cal spe­cial­ists,” Jus­tine said. “We are also reg­is­tered with all ma­jor health funds so you can claim your op­ti­cal ben­e­fits with your health fund com­pli­ant re­ceipt.”

Along­side its own de­signs, Naked Specs of­fers a large se­lec­tion of lead­ing de­signer brands such as Wil­liam Mor­ris from the UK, French eye­wear de­signer Caro­line Abram and is the largest stock­ist glob­ally of iconic Aus­tralian de­signer Paul Tay­lor, who has cre­ated frames for the likes of Michael Hutchence and Jenny Kee.

With up to 25,000 peo­ple a day pass­ing through the Fre­man­tle Mar­kets from all over the world, this lo­ca­tion pro­vides a unique and eclec­tic in­cu­ba­tor for the busi­ness.

“This has al­lowed us to gain not just lo­cal but na­tional and in­ter­na­tional recog­ni­tion and we have gained one of the most loyal cus­tomer bases, in­clud­ing lo­cal, na­tional and in­ter­na­tional celebri­ties, sports peo­ple, renowned artists and mu­si­cians, and me­dia peo­ple,” Jus­tine said. “Our cus­tomers want to choose from an amaz­ing, beau­ti­ful and dif­fer­ent range of eye­wear not or­di­nar­ily avail­able on the high street matched with some of the high­est qual­ity lenses in Aus­tralia and a ser­vice that is au­then­tic and pas­sion­ate.”

For more, fol­low Naked Specs WA on Face­book, visit naked­specs.com.au or call 0415 549 649.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.