A LETTER TO LISA…
Like the no doubt thousands of people before me, I feel utterly compelled to write to you and praise you for your work.
I have met [your editor] a couple of times, once in San Francisco and once again in Sydney where she interviewed me for a profile piece you are planning in Collective Hub. During the interview, she told me about your vision for the community of Collective Hub, so it was with added interest I opened issue 24 on my flight back to San Francisco.
Initially I was planning a 40-minute flick. That’s about right for a glossy you don’t have a relationship with, right?
No! Wrong! Some two-and-a-half hours later, having read nearly every profile piece within it, I turned back to the front cover.
I’m blown away by how your magazine makes me feel. Inspired. Empowered. Connected. Resourceful. Excited. Creative. Curious. Human. I didn’t realise that my reservoir of creativity and humanity was running low until now. Now I feel it is overflowing with ideas and insight.
Thank you, Lisa.
The world needs smart, entrepreneurial business leaders like you who help change the dialogue. Most editors of women’s monthlies focus on the ‘pretty’, and that’s cool. Pretty is good. But you have an approach that focuses on the ‘pretty inspired, pretty educated and pretty empowered’, and I love you and Collective Hub so much for it.
Huge love and respect.
Jonathan Mildenhall, Marketing expert and former CMO of Airbnb.