A big win when we secure ranging in Woolworths Australia-wide. A big day shooting Lorna Jane Clarkson – our first ever cover star. Issue one goes on sale (and we throw a rooftop party). Planning starts, straight away, for the year ahead (articles, events, partners). We hold our first reader workshop, in collaboration with retailer kikki.K. A deal with Virgin airways to place the mag in many Australian lounges. We fly to New York for 20 meetings in five days (and meet Martha Stewart!). Collective Hub magazine goes digital.